Tanzania

TNS RMS has been the leading agency in East Africa and has been in Tanzania since 1988.

We are now the leading research organization not only in East Africa but also on the continent, giving our clients a clear out look of Africa. With 20% market share and employees with hands on experience in Senegal, Ghana, Nigeria, Cameroon, Ivory Coast, Burkina Faso as well as South Africa, TNS now has more presence in Africa.

For companies that are looking at growing beyond the East African market, we give you an opportunity to benchmark with other companies in West and Central Africa and see how to expand your business. This comes along with expertise and solutions to market, social, technology and political questions.

We have launched in the African market a new global positioning, DISCOVER. DISCOVER reflects TNS’ continued commitment to leading the way in research into new frontiers, making discoveries that help clients to develop opportunities in a changing world. As this region continues to be dynamic, there are a lot of opportunities for you to Discover.

This positioning will be underpinned by extensive research into new areas including , digital world and emerging markets as well as pioneering innovative research techniques. Look out for our Digital life report and the upcoming Mobile life survey.

Our Expertise

Our expertise spans both market and social research teams.

Market research

With expertise ranging from communication and advertising testing and tracking to market opinion and consumer understanding, we offer our clients the full range of qualitative, quantitative and observational methodologies. Our sectors of focus are fast moving consumer goods, technology, particularly mobile communication, finance and other services.

Social and Public Research

Our social and public research division handles work in the area of understanding opinions and populations for the purpose of project feasibility and design, impact assessment and evaluation and testing and developing innovative intervention ideas and social-based products. We are particularly focused in the areas of agriculture, health, governance, education and water and sanitation. Our clients range from small NGOs through large multi-lateral donors and foundations.

Technology Sector

TNS RMS Technology sector is part of a vibrant global Technology practice within TNS consisting of over 500 specialists worldwide. We have invested extensively to thoroughly understand the sector with our flagship Digital Life / Mobile Life projects – studies which have established TNS Technology as leaders in understanding consumers’ attitudes and behaviors within the category. We have expertise and experience in executing projects to add value to our clients’ businesses in a broad range of areas:

Marketing and communications testing, evaluation and tracking
Brand strategy and tracking
Retail monitoring and strategy
Digital research
Customer satisfaction

We are excited about the Tech sector which we see as a driver of economic growth, and are passionate about helping our clients in this region, grow their businesses.

Useful Contacts

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