TNS Philippines Television Audience Measurement (TAM)

TNS set up its TAM panel at the start of 2007 and released data to ABS-CBN and GMA starting September 2007. Currently, TNS now supplies data to ABS-CBN, Adformatix, J. Romero & Associates, Discovery Channel, Fox International Channels, CSM Media and MTV.

About TNS Television Audience Measurement

TNS Media Research Philippines officially released its national television audience measurement data on February 2009. The panel, composed of 1370 representative households, covers urban Philippines and reports on 7 sectors namely NCR, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. NCR and Suburbs can be aggregated to show ratings for Mega Manila and all sectors can be aggregated to report national ratings.

Below is a table indicating the different areas with each area’s corresponding panel sample size and universe.

Sector	Sample (Homes)	Universe (000)	Sample (Ind.2+)	Universe (000)
Total Philippines	1370	8405	6904	39721
Mega Manila	770	4399	3936	20057
Metro Manila	516	2539	2692	11487
Suburbs	254	1860	1244	8571
North Luzon	87	511	415	2536
Central Luzon	96	687	468	3258
South Luzon	101	650	491	3143
Visayas	154	988	791	4857
Mindanao	162	1170	803	5871

Program Ratings

This shall serve as the official source for TNS Philippines program ratings. The lists below shall be updated on a daily basis, from Monday to Friday, providing fresh information for the interested public. Monday updates shall include the top ranking programs for the preceding week, as well as top ranking programs for the previous Friday. Every end of the month, the list shall also include the top ranking programs for the whole month, including weekends.

As of September 27 2010, we will be uploading National and Mega Manila top programs, separating Daytime from Primetime, except for weekends, which will rank top programs for the whole day.

Note that the daily program ratings are based on day-after ratings information and are subject to slight changes upon reprocessing for improved sample sizes and validation after every week.

For reference, unit used is household ratings. Ratings are defined as such: The audience in thousands of a period, divided by the universe of the target worked on. This is different from audience share, which is defined as: The proportion of average audience of a channel in percentage contrasted with the audience of total television in percentage. Please take care not to confuse the two, as they have very different calculations.

Daytime refers to shows that fall within the time band of 0500h to 1800h; primetime refers to shows within the 1801h to 2400h time band. In cases where a program breaches the borderline, it is considered to fall within the time band where the majority of the program minutes are located.

TNS Philippines Television Audience Measurement (TAM)

About TNS Television Audience Measurement

Program Ratings

Useful Contacts

Useful Contacts

Useful Contacts