TNS Philippines Television Audience Measurement (TAM)

TNS started setting up its TV audience measurement panel at the start of 2007 and had released data to ABS-CBN and GMA starting September 2007. Currently, TNS now supplies data for ABS-CBN, Adformatix and Club Media Asia Inc.

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About TNS Television Audience Measurement

TNS Media Research Philippines officially released its national television audience measurement data on February 2009.  The panel, composed of 1370 representative households, covers urban Philippines and reports on 7 sectors namely NCR, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.  NCR and Suburbs can be aggregated to show ratings for Mega Manila and all sectors can be aggregated to report national ratings.   

Below is a table indicating the different areas with each area’s corresponding panel sample size and universe.

 Sector  Sample (Homes)   Universe (000)   Sample (Ind.2+)   Universe (000) 
 Total Philippines  1370  7605  6904   38169
 Mega Manila  770  3976  3936  20216
 Metro Manila  516  2321  2692  12107
 Suburbs  254  1655  1244   8109
 North Luzon  87  532  415  2538
 Central Luzon  96  585  468  2853
 South Luzon  101  603  491  2932
 Visayas  154  940  791  4827
 Mindanao  162  969  803  4803    

Program Ratings

This shall serve as the official source for TNS Philippines program ratings. The lists below shall be updated on a daily basis, from Monday to Friday, providing fresh information for the interested public. Monday updates shall include the top ranking programs for the preceding week, as well as top ranking programs for the previous Friday. Every end of the month, the list shall also include the top ranking programs for the whole month, including weekends.

As of August 6, 2009, we shall be including WHOLE DAY program rankings for MEGA MANILA, BALANCE LUZON, VISAYAS and MINDANAO Please take note that BALANCE LUZON represents NORTH, CENTRAL, and SOUTH LUZON and does NOT include Mega Manila. National program rankings will still be divided between daytime and primetime.

Ratings for a particular day will only be up for 24 hours, after which it will be replaced with the next day's ratings.

Note that the daily program ratings are based on day-after ratings information and are subject to slight changes upon reprocessing for improved sample sizes and validation after every week.

For reference, unit used is household ratings. Daytime refers to shows that fall within the time band of 0500h to 1800h; primetime refers to shows within the 1801h to 2400h time band. In cases where a program breaches the borderline, it is considered to fall within the time band where the majority of the program minutes are located.

Recently Updated: Top Programs for February 8 2010 (Monday) for Total Philippines, Mega Manila, Balance Luzon, Visayas and Mindanao; Top Programs for Week 5 (January 31 to Feb 6); Top Programs for the Month of January 2010

NATIONAL Daytime Program Rankings for February 8 (Monday)


Program Channel Rtg(%)
1 WOWOWEE ABS-CBN 23.5
2 SHOWTIME ABS-CBN 18.6
3 EAT... BULAGA! GMA 17.5
4 MAGKANO ANG IYONG DANGAL? ABS-CBN 15.4
5 PHR: LOVE IS ONLY IN THE MOVIES ABS-CBN 13.7
6 GUMAPANG KA SA LUSAK GMA 13.5
7 INA, KASUSUKLAMAN BA KITA? GMA 12.9
8 PINOY BIG BROTHER DOUBLE UP UBER ABS-CBN 12.8
9 DAISY SIETE GMA 12.5
10 MARIA DE JESUS ANGHEL SA LANSANGAN ABS-CBN 12.1

NATIONAL Primetime Program Rankings for February 8 (Monday)


Program Channel Rtgs%)
1 AGUA BENDITA ABS-CBN 37.7
2 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 33.1
3 TV PATROL WORLD ABS-CBN 31.6
4 HABANG MAY BUHAY ABS-CBN 30.7
5 THE LAST PRINCE GMA 27.7
6 PINOY BIG BROTHER DOUBLE UP ABS-CBN 27.3
7 MARS RAVELO'S DARNA GMA 27.1
8 FULL HOUSE GMA 25.2
9 24 ORAS GMA 23.6
10 TANGING YAMAN ABS-CBN 20.5

MEGA MANILA Whole Day Program Rankings for February 8 (Monday)


Program Channel Rtg(%)
1 THE LAST PRINCE GMA 34.6
MARS RAVELO'S DARNA
2 FULL HOUSE GMA 32.5
3 24 ORAS GMA 31.5
4 AGUA BENDITA ABS-CBN 29.8
5 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 28.7
6 HABANG MAY BUHAY ABS-CBN 28.4
7 PINOY BIG BROTHER DOUBLE UP ABS-CBN 27.5
8 TV PATROL WORLD ABS-CBN 24.4
9 FIRST TIME GMA 23.9
10 QUEEN SEON DEOK GMA 23.8

BALANCE LUZON (rest of Luzon excluding Mega Manila) Whole Day Program Rankings for February 8 (Monday)


Program Channel Rtg(%)
1 AGUA BENDITA ABS-CBN 43.2
2 TV PATROL WORLD ABS-CBN 38.5
3 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 36.4
4 HABANG MAY BUHAY ABS-CBN 31.3
5 WOWOWEE ABS-CBN 27.8
6 THE LAST PRINCE GMA 26.9
7 PINOY BIG BROTHER DOUBLE UP ABS-CBN 24.6
8 MARS RAVELO'S DARNA GMA 24.4
9 TANGING YAMAN ABS-CBN 22.5
10 FULL HOUSE GMA 22

VISAYAS Whole Day Program Rankings for February 8 (Monday)


Program Channel Rtg(%)
1 AGUA BENDITA ABS-CBN 50.9
2 TV PATROL WORLD ABS-CBN 40.4
KUNG TAYO'Y MAGKAKALAYO
3 HABANG MAY BUHAY ABS-CBN 32.6
4 PINOY BIG BROTHER DOUBLE UP ABS-CBN 30.1
5 WOWOWEE ABS-CBN 26.8
6 TANGING YAMAN ABS-CBN 25.1
7 MAGKANO ANG IYONG DANGAL? ABS-CBN 20.8
8 THE LAST PRINCE GMA 19.3
9 MARS RAVELO'S DARNA GMA 18.8
10 SHOWTIME ABS-CBN 18.6

MINDANAO Whole Day Program Rankings, February 8 (Monday)


Program Channel Rtg(%)
1 AGUA BENDITA ABS-CBN 47.4
2 TV PATROL WORLD ABS-CBN 40.4
3 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 38.6
4 HABANG MAY BUHAY ABS-CBN 37.4
5 TANGING YAMAN ABS-CBN 30.1
6 PINOY BIG BROTHER DOUBLE UP ABS-CBN 28.7
7 WOWOWEE ABS-CBN 28.6
8 MAGKANO ANG IYONG DANGAL? ABS-CBN 26.6
9 SHOWTIME ABS-CBN 20.3
10 PINOY BIG BROTHER DOUBLE UP UBER ABS-CBN 20

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National Program Rankings for Week 5 (January 31 to February 6)

National Daytime Program Rankings for Week 5 WEEKDAYS (Feb 1 to Feb5)


Program Channel Rtg(%)
1 WOWOWEE ABS-CBN 24.7
2 MAGKANO ANG IYONG DANGAL ABS-CBN 17.6
3 SHOWTIME ABS-CBN 17.3
4 EAT... BULAGA! GMA 17
5 PHR: LOVE IS ONLY IN THE MOVIES ABS-CBN 15
6 KAPUSO MOVIE FESTIVAL GMA 14.5
7 MARIA DE JESUS ANGHEL SA LANSANGAN ABS-CBN 14.4
8 PINOY BIG BROTHER DOUBLE UP UBER ABS-CBN 14.3
9 BANANA SPLIT DAILY SERVINGS ABS-CBN 12.9
10 SINE NOVELA: KAYA KONG ABUTIN ANG LANGIT GMA 12.7

National Primetime Program Rankings, Week 5 WEEKDAYS (Feb 1 - 5)


Program Channel Rtg(%)
1 MAY BUKAS PA ABS-CBN 41.8
2 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 35.6
3 TV PATROL WORLD ABS-CBN 34.1
4 HABANG MAY BUHAY ABS-CBN 31.7
5 PINOY BIG BROTHER DOUBLE UP ABS-CBN 27.5
6 THE LAST PRINCE GMA 26.5
7 MARS RAVELO'S DARNA GMA 26.1
8 TANGING YAMAN ABS-CBN 25.9
9 FULL HOUSE GMA 24
10 24 ORAS GMA 23.4

National Program Rankings, Week 5 (Jan 31 and Feb 6) Weekend, WHOLE DAY


Program Channel Rtg(%)
1 MAALAALA MO KAYA... ABS-CBN 30
2 PINOY BIG BROTHER DOUBLE UP ABS-CBN 28.3
3 RATED K HANDA NA BA KAYO? ABS-CBN 28.2
4 THE SINGING BEE ABS-CBN 27.8
5 AGIMAT MGA ALAMAT NI RAMON REVILLA ABS-CBN 26.4
6 SHARON ABS-CBN 25.9
7 WOWOWEE (SATURDAY) ABS-CBN 25.8
8 GEORGE AND CECIL ABS-CBN 23.8
9 TV PATROL (SABADO) ABS-CBN 22.9
10 GOIN' BULILIT ABS-CBN 21.9

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National Program Rankings for the Month of JANUARY 2010, Weekdays, Whole Day


Program Channel Rtg(%)
1 MAY BUKAS PA ABS-CBN 37.7
2 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 36.5
3 TV PATROL WORLD ABS-CBN 35.5
4 DAHIL MAY ISANG IKAW ABS-CBN 34.8
5 PINOY BIG BROTHER DOUBLE UP ABS-CBN 30.9
6 KATORSE ABS-CBN 30.3
7 TANGING YAMAN ABS-CBN 30
8 MARS RAVELO'S DARNA GMA 26.2
9 THE LAST PRINCE GMA 25.9
10 WOWOWEE ABS-CBN 23.7

National Primetime Program Rankings for the Month of JANUARY 2010, WEEKENDS, Whole Day


Program Channel Rtg(%)
1 AGIMAT ALAMAT NI RAMON REVILLA ABS-CBN 30.7
2 MAALAALA MO KAYA ABS-CBN 29
3 TV PATROL (SABADO) ABS-CBN 28.5
4 RATED K HANDA NA BA KAYO? ABS-CBN 27.8
5 THE SINGING BEE ABS-CBN 26.2
6 PINOY BIG BROTHER DOUBLE UP ABS-CBN 26.1
SHARON
7 WOWOWEE (SATURDAY) ABS-CBN 24.2
8 GEORGE AND CECIL ABS-CBN 24
9 GOIN' BULILIT ABS-CBN 23.1
10 FAILON NGAYON ABS-CBN 22.8

Useful Contacts

useful contacts
  • Gabriel Buluran
  • TNS TV Audience Measurement
  • 65 V. Luna Cor. Kalayaan Avenue
  • Brgy. Pinyahan, Quezon City
  • 1100 Philippines
Send a message

Useful Contacts

useful contacts
  • Jeff Valdez
  • TNS TV Audience Measurement
  • 65 V. Luna Cor. Kalayaan Avenue
  • Brgy. Pinyahan, Quezon City
  • 1100 Philippines
Send a message

Useful Contacts

useful contacts
  • Althea Mendoza
  • TNS TV Audience Measurement
  • 65 V. Luna Cor. Kalayaan Avenue
  • Brgy. Pinyahan, Quezon City
  • 1100 Philippines
Send a message

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