TNS Philippines Television Audience Measurement (TAM)

TNS set up its TAM panel at the start of 2007 and released data to ABS-CBN and GMA starting September 2007. Currently, TNS now supplies data to ABS-CBN, Adformatix, J. Romero & Associates, Discovery Channel, CSM Media, PHD, and Club Media Asia Inc.

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About TNS Television Audience Measurement

TNS Media Research Philippines officially released its national television audience measurement data on February 2009.  The panel, composed of 1370 representative households, covers urban Philippines and reports on 7 sectors namely NCR, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.  NCR and Suburbs can be aggregated to show ratings for Mega Manila and all sectors can be aggregated to report national ratings.   

Below is a table indicating the different areas with each area’s corresponding panel sample size and universe.

 Sector  Sample (Homes)   Universe (000)   Sample (Ind.2+)   Universe (000) 
 Total Philippines  1370  7605  6904   38169
 Mega Manila  770  3976  3936  20216
 Metro Manila  516  2321  2692  12107
 Suburbs  254  1655  1244   8109
 North Luzon  87  532  415  2538
 Central Luzon  96  585  468  2853
 South Luzon  101  603  491  2932
 Visayas  154  940  791  4827
 Mindanao  162  969  803  4803    

Program Ratings

This shall serve as the official source for TNS Philippines program ratings. The lists below shall be updated on a daily basis, from Monday to Friday, providing fresh information for the interested public. Monday updates shall include the top ranking programs for the preceding week, as well as top ranking programs for the previous Friday. Every end of the month, the list shall also include the top ranking programs for the whole month, including weekends.

As of August 6, 2009, we shall be including WHOLE DAY program rankings for MEGA MANILA, BALANCE LUZON, VISAYAS and MINDANAO Please take note that BALANCE LUZON represents NORTH, CENTRAL, and SOUTH LUZON and does NOT include Mega Manila. National program rankings will still be divided between daytime and primetime.

Ratings for a particular day will only be up for 24 hours, after which it will be replaced with the next day's ratings.

Note that the daily program ratings are based on day-after ratings information and are subject to slight changes upon reprocessing for improved sample sizes and validation after every week.

For reference, unit used is household ratings. Daytime refers to shows that fall within the time band of 0500h to 1800h; primetime refers to shows within the 1801h to 2400h time band. In cases where a program breaches the borderline, it is considered to fall within the time band where the majority of the program minutes are located.

Recently Updated: Top Programs for March 15 2010 (Monday) for Total Philippines, Mega Manila, Balance Luzon, Visayas and Mindanao; Top Programs for Week 10 (March 7 to March 13); Top Programs for the Month of February 2010

NATIONAL Daytime Program Rankings for March 15 (Monday)


Program Channel Rtg(%)
1 WOWOWEE ABS-CBN 20.6
2 SHOWTIME ABS-CBN 19.8
3 EAT... BULAGA! GMA 14.7
4 MAGKANO ANG IYONG DANGAL? ABS-CBN 13.1
5 PHR: LUMANG PISO PARA SA PUSO ABS-CBN 12.6
6 INA KASUSUKLAMAN BA KITA? GMA 11.7
7 DAISY SIETE GMA 11.2
8 KNOCK OUT GMA 11
9 FAMILY FEUD GMA 10.7
10 MELASON IN LOVE ABS-CBN 10.3

NATIONAL Primetime Program Rankings for March 15 (Monday)


Program Channel Rtgs%)
1 AGUA BENDITA ABS-CBN 41
2 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 35.3
3 TV PATROL WORLD ABS-CBN 33.1
4 HABANG MAY BUHAY ABS-CBN 29.1
5 THE LAST PRINCE GMA 26.2
6 PANDAY KIDS GMA 25.4
7 TANGING YAMAN ABS-CBN 24
8 24 ORAS GMA 23.4
9 RUBI ABS-CBN 22.3
10 DIVA GMA 21.9

MEGA MANILA Whole Day Program Rankings for March 15 (Monday)


Program Channel Rtg(%)
1 AGUA BENDITA ABS-CBN 33
2 THE LAST PRINCE GMA 31.6
PANDAY KIDS
3 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 29.2
4 24 ORAS GMA 29
5 DIVA GMA 27.1
6 TV PATROL WORLD ABS-CBN 26.6
7 HABANG MAY BUHAY ABS-CBN 26.4
8 QUEEN SEON DEOK GMA 24.2
9 RUBI ABS-CBN 22.2
10 TANGING YAMAN ABS-CBN 22

BALANCE LUZON (rest of Luzon excluding Mega Manila) Whole Day Program Rankings for March 15 (Monday)


Program Channel Rtg(%)
1 AGUA BENDITA ABS-CBN 44.9
2 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 36.9 
3 TV PATROL WORLD ABS-CBN 34.6
4 HABANG MAY BUHAY ABS-CBN 28.5
5 THE LAST PRINCE GMA 27
6 PANDAY KIDS GMA 24.9
7 24 ORAS GMA 23.2
8 TANGING YAMAN ABS-CBN 23.1
9 WOWOWEE ABS-CBN 22.9
10 DIVA GMA 20.5

VISAYAS Whole Day Program Rankings for March 15 (Monday)


Program Channel Rtg(%)
1 AGUA BENDITA ABS-CBN 58.6
2 TV PATROL WORLD ABS-CBN 45.8
3 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 44.7
4 HABANG MAY BUHAY ABS-CBN 33.6
5 TANGING YAMAN ABS-CBN 25.2
6 RUBI ABS-CBN 25.1
7 WOWOWEE ABS-CBN 24.5
8 SHOWTIME ABS-CBN 20.9
9 THE LAST PRINCE GMA 20.1
10 DIVA GMA 18.2

MINDANAO Whole Day Program Rankings, March 15 (Monday)


Program Channel Rtg(%)
1 AGUA BENDITA ABS-CBN 52
2 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 48.2
3 TV PATROL WORLD ABS-CBN 44.5 
4 HABANG MAY BUHAY ABS-CBN 37.2 
5 TANGING YAMAN ABS-CBN 32.4
6 RUBI ABS-CBN 26.4
7 WOWOWEE ABS-CBN 23.8
8 MAGKANO ANG IYONG DANGAL ABS-CBN 15.6
9 BANANA SPLIT DAILY SERVINGS ABS-CBN 15.3 
10 MELASON IN LOVE ABS-CBN 15.2

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National Program Rankings for Week 10 (March 7 to March 13)

National Daytime Program Rankings for Week 10 WEEKDAYS (March 8 to 12)


Program Channel Rtg(%)
1 WOWOWEE ABS-CBN 22.2
2 SHOWTIME ABS-CBN 20.2
3 EAT... BULAGA! GMA 14.8
4 MAGKANO ANG IYONG DANGAL ABS-CBN 14.4
5 PHR: YOU'RE MINE, ONLY MINE ABS-CBN 14.3
6 MELASON IN LOVE ABS-CBN 13.2
7 PILIPINAS GOT MORE TALENT ABS-CBN 11.8
8 INA, KASUSUKLAMAN BA KITA? GMA 11
9 MARIA DE JESUS ANGHEL SA LANSANGAN ABS-CBN 10.9
10 DAISY SIETE GMA 10.8

National Primetime Program Rankings, Week 10 WEEKDAYS (March 8 to 12)


Program Channel Rtg(%)
1 AGUA BENDITA ABS-CBN 39
2 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 35.2
3 TV PATROL WORLD ABS-CBN 33
4 HABANG MAY BUHAY ABS-CBN 29.1
5 PANDAY KIDS GMA 26.3
6 THE LAST PRINCE GMA 25.9
7 TANGING YAMAN ABS-CBN 25
8 DIVA GMA 22.8
9 24 ORAS GMA 22.7
10 RUBI ABS-CBN 22.2

National Program Rankings, Week 10 (March 7 and March 13) WEEKEND, WHOLE DAY


Program Channel Rtg(%)
1 PILIPINAS GOT TALENT ABS-CBN 38.4
2 RATED K HANDA NA BA KAYO? ABS-CBN 34.3
3 AGIMAT MGA ALAMAT NI RAMON REVILLA ABS-CBN 30.6
4 MAALAALA MO KAYA... ABS-CBN 29.9
5 GOIN' BULILIT ABS-CBN 29.4
6 SHARON ABS-CBN 25.5
7 TV PATROL (SABADO) ABS-CBN 24.7
8 TV PATROL (LINGGO) ABS-CBN 23.3
9 MELASON IN LOVE ABS-CBN 20.1
10 WOWOWEE (SATURDAY) ABS-CBN 19.8

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National Program Rankings for the Month of FEBRUARY 2010, Weekdays, Whole Day


Program Channel Rtg(%)
1 MAY BUKAS PA ABS-CBN 41.8
2 AGUA BENDITA ABS-CBN 38.6
3 KUNG TAYO'Y MAGKAKALAYO ABS-CBN 35.1
4 TV PATROL WORLD ABS-CBN 33.2
5 HABANG MAY BUHAY ABS-CBN 31.5
6 PINOY BIG BROTHER DOUBLE UP ABS-CBN 28.1
7 THE LAST PRINCE GMA 26.8
8 MARS RAVELO'S DARNA GMA 26.6
9 PANDAY KIDS GMA 26
10 RUBI ABS-CBN 25.6

National Primetime Program Rankings for the Month of FEBRUARY 2010, WEEKENDS, Whole Day


Program Channel Rtg(%)
1 PBB DOUBLE UP BIG DATE ON BIG NIGHT ABS-CBN 44.6
2 PILIPINAS GOT TALENT ABS-CBN 39.1
3 RATED K HANDA NA BA KAYO? ABS-CBN 31.3
4 MAALAALA MO KAYA ABS-CBN 31.2
5 AGIMAT ALAMAT NI RAMON REVILLA ABS-CBN 29.8
6 GOIN' BULILIT ABS-CBN 27.9
7 THE SINGING BEE ABS-CBN 27.8
8 PINOY BIG BROTHER DOUBLE UP ABS-CBN 26.7
9 PINOY POWER 3 ABS-CBN 25.8
10 WOWOWEE (SATURDAY) ABS-CBN 24.8

Useful Contacts

useful contacts
  • Gabriel Buluran
  • TNS TV Audience Measurement
  • 65 V. Luna Cor. Kalayaan Avenue
  • Brgy. Pinyahan, Quezon City
  • 1100 Philippines
Send a message

Useful Contacts

useful contacts
  • Jeff Valdez
  • TNS TV Audience Measurement
  • 65 V. Luna Cor. Kalayaan Avenue
  • Brgy. Pinyahan, Quezon City
  • 1100 Philippines
Send a message

Useful Contacts

useful contacts
  • Althea Mendoza
  • TNS TV Audience Measurement
  • 65 V. Luna Cor. Kalayaan Avenue
  • Brgy. Pinyahan, Quezon City
  • 1100 Philippines
Send a message

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