TNS Direct

At TNS Direct, we have a unique offering in the New Zealand market – the largest online research panel, Smile City, with the most stringent best practice policy.

With more than 170,500 active members, having the largest online panel presents enormous advantages for clients.

It ensures:

• Panel members are not over-researched – also due to our extensive recruitment method
• Reduces risk of ‘professional’ respondents
• We never need to use top ups, eliminating the chance of double ups and skewed data
• It’s representative of the market
• Can find those hard to reach and low incidence groups

Of course having a large panel works in our favour, but the way in which we recruit the panel is really the smart part of how we operate. We recruit both online and offline to ensure the panel is representative of the broader population. 

We believe the type and amount of sources of recruitment can influence data quality and, therefore, have a clear recruitment policy. Smile City recruits members from a wide range of sources - online and offline. Offline recruitment (such as TV advertising, radio, cinema, banner ads, print media) serves to populate the panel with relatively harder to reach groups, which in turn makes the panel more representative of the broader population.  

As of Q1 2009, 51% of the Smile City panel has been recruited from offline media –  a figure significantly higher than the industry average. The diverse sources and scale of recruitment allow us to make a legitimate claim that we have one of the lowest duplications of members of all the online panels.

TNS Direct uses the most advanced survey platform available to the research market. We have a global team behind us, giving us access to the most up-to-date solutions from the countries leading in online methodologies. We offer those solutions and technologies to both our global and local country clients. Our services include full scripting and hosting, with tables, raw data, interactive viewers or low level statistical analysis.  

We examine each project at the outset and suggest the most appropriate methodology. Let us know the output requirements and delivery options that best suit you and/or contact us for examples, demonstrations and more information on our range of online solutions.

The TNS New Zealand Direct model is based on providing cost-effective service direct to clients across the world. We regularly conduct large continuous tracking research projects and pride ourselves on hitting those hard to reach groups. Our vast experience and expertise is on hand to provide the best fieldwork and data solutions through any methodology.  

TNS Direct is proud of its reputation for transparency, honesty and openness within our business partnerships.  All client data and materials entrusted to us are carefully protected and treated with the utmost confidentiality. We are ISO-accredited and operate to MRS Australasian and quality assurance standards, ensuring the delivery of accurate and timely data.  

We are committed to meeting the changing needs of our clients and with the expertise of our dedicated team of project managers, programmers, data analysts, coders and our network of accredited fieldwork providers we are able to offer all fieldwork solutions.

• Online survey programming and hosting
• Online sampling only
• CATI interviewing
• Face-to-face interviewing
• Qualitative recruitment
• Coding
• Data outputs delivered through customised viewers or tables, client specified templates

Monthly omnibus (OnlineBus) of n=1,000 New Zealanders with fast turnaround of data. Questions on our OnlineBus start from as little as $575 per question.
Web and email polls – A great way to get an overnight snapshot of our panellists’ views on a subject or to guide you through low incidence projects.
Multi-country studies – Being part of a global network allows TNS Direct to offer worldwide fieldwork services to our clients. We have access to the highest quality online panels, call centres and field interviewers in every corner of the globe.