New Zealand

TNS New Zealand merged with Conversa Global in 2007 to form TNS Conversa, New Zealand’s largest research consultancy. TNS Conversa is a world class research based business consultancy.

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New Zealand’s largest consultative market research company

Based in Auckland, we have specialists in every market sector for clients large and small covering every industry.

Our Expertise

TNS Conversa combines robust market research with financial and economic analysis to solve market facing commercial problems.

We are a full service research agency that delivers to clients world leading expertise in fully integrated market monitoring, branding and advertising, segmentation and positioning, stakeholder management and new product development, and many other customer/market facing areas, in addition to its suite of online applications and access to the group’s global network. 

We don’t just roll out research techniques – first we engage with management to understand the underlying drivers of the commercial problem and potential levers management can action. We then use a blend of market research and commercial analysis to develop prioritised actions and insights for solutions to the problem.

TNS Conversa people engage with organisations at every level from the marketing team to CEO and boards.  Our relationships with clients go well beyond marketing – stakeholders include general management, operations, customer service, production, sales and distribution, service delivery, IT and technical managers.

Our people are highly motivated, commercially experienced problem solvers with expertise in a variety of disciplines.  Our backgrounds in statistics, econometrics, commercial management, management consultancy, marketing, financial and market research combine to form a high performance team.

Our clients can also take advantage of a range of global TNS insight services and solutions, including: AdEval™; Conversion Model™; FutureView™; NeedScope System™; Optima™; TRI*M™; Worldpanel™ to name just a few.

Our Industry Sector focus

We work in and across all the main industry sectors, including: FMCG, Technology, Finance, Media, Healthcare, Automotive, Political & Social, Utilities, Airline, Automotive, Retail etc

Current clients include: Telecom NZ, Contact Energy, Yellow Pages, National Bank, Southern Cross, Les Mills International, Chevron (across 43 countries), Lion Nathan, Westpac, The Warehouse, Ford, Air New Zealand, Fonterra, Tourism NZ, GlaxoSmithKline, Ministry of Social Development, Fisher and Paykel, Restaurant Brands and other leading companies

Office Locations

TNS Conversa is based in Auckland.

 It also has close ties to TNS offices in five Australian cities and across the Asia Pacific region.

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Useful Contacts

useful contacts
  • Michael Lucas
  • TNS Conversa
  • Level 1, 7 Falcon St.
  • Parnell
  • Auckland
  • New Zealand
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