Malaysia Wellness 2009

Malaysia Wellness is an initiative by TNS-Research International to understand the Malaysian’s mindset and attitudes towards general health. It is a syndicated study which unearths future trends and spending behaviours in personal health and protection.

Wellness survey

The survey covered 980 respondents from Peninsular and East Malaysia and represents Malaysia’s population covering the mass affluent and internet savvy users.

It offers clients a holistic and comprehensive view of the Malaysian healthcare market encompassing usage of OTC health supplements, subscription to fitness centers (gym, spa, massage, etc.) as well as purchasing of personal insurance. Further, it also enables a review of the ownership of health monitoring devices and home based exercise equipments.

Psychographic clusters based on opinions and attitudes to health, exercise, alternative medicine and beauty would also enable a sharper focusing for effective marketing and communication.

Insights

Some Insights from the report:

Majority of Malaysians put their family’s health as first priority in life. Two thirds of Malaysians are optimistic about their future health and lifestyle; they believe that their lifestyles will be healthier 10 years from now.
Spending on health related items is also on the rise; close to 80% of Malaysians say that they are willing to invest now in taking care of their family’s health for a better future. And 60% would pay a higher price for healthier food. This is especially true when they feel increasing pressure to maintain their health.
Malaysians are taking active measures to maintain their health by eating healthy food, taking health supplements, conducting medical checkups regularly and exercise regularly.
About two-thirds of Malaysians think that disease prevention is more important than treating the disease when it arises. About 60% said that they would pay for optional vaccines for their kids and themselves to prevent diseases, however, doctor’s recommendation is preferred by most
Majority of respondents from this survey search for health related information from the internet while some depend on friends for advice on health matters. Advertising plays an important role in helping over two-thirds of Malaysians choose the right products for their health.

For more insights from the TNS Research International Malaysia Wellness Syndicated Survey and to subscribe please contact yong.hueyling@tns-global.com or satish.pai@tns-global.com or you may reach us over the phone: +603-27878888.

Useful Contacts

Site by TH_NK