Kenya

As the regional hub for sub-Saharan Africa outside South Africa we have built up a detailed and in-depth understanding of the countries across Africa in which we operate. These emerging market consumers offer much potential and challenge, and we assist in enabling our clients to tap into these opportunities.

TNS RMS East Africa has worked in over 34 African countries in the past 12 months, and offers both full service and field and data processing services. We offer market and social research services in the following countries: Rwanda, Burundi, Uganda, Tanzania, Ethiopia, Sudan, Somaliland, Somalia, Djibouti, Mozambique, Malawi, Zimbabwe, Botswana, Zambia, Namibia, Angola, Congo DRC and Congo – Brazzaville, Gabon, Cameroon, Central African Republic, Chad, Nigeria, Niger, Benin, Togo, Ghana, Ivory Coast, Liberia, Guinea, Sierra Leone, Mali, Senegal, Guinea Bissau and Burkina Faso.

Our expertise spans both market and social research teams.

Market research

With expertise ranging from communication and advertising testing and tracking to market opinion and consumer understanding, we offer our clients the full range of qualitative, quantitative and observational methodologies. Our largest project continuous project has been running since 1993 and is our Retail Audit which runs on a monthly basis providing market size and share measurements, distribution and other trade information in 14 countries. We also have a series of self-funded studies and omnibuses available to our clients.

Our sectors of focus are fast moving consumer goods, technology, particularly mobile communication, finance and other services.

Social and Public Research

Our social and public research division handles work in the area of understanding opinions and populations for the purpose of project feasibility and design, impact assessment and evaluation and testing and developing innovative intervention ideas and social-based products. We are particularly focused in the areas of agriculture, health, governance, education and water and sanitation. Our clients range from small NGOs through large multi-lateral donors and foundations.

Technology Sector

TNS RMS Technology sector is part of a vibrant global Technology practice within TNS consisting of over 500 specialists worldwide. We have invested extensively to thoroughly understand the sector with our flagship Digital Life / Mobile Life projects – studies which have established TNS Technology as leaders in understanding consumers’ attitudes and behaviors within the category. We have expertise and experience in executing projects to add value to our clients’ businesses in a broad range of areas:

• Marketing and communications testing, evaluation and tracking
• Brand strategy and tracking
• Retail monitoring and strategy
• Digital research
• Customer satisfaction

We are excited about the Tech sector which we see as a driver of economic growth, and are passionate about helping our clients in this region, grow their businesses.