India

TNS India is the country’s leading and fastest growing customised market research group, offering clients a wide range of market research insights and solutions

India’s leading market research company

TNS India offers a range of comprehensive market research services catering for local and international clients that want to get a deep understanding of both urban and rural India life.

Market Research Expertise

TNS India offers clients a wide range of customised quantitative and qualitative market research techniques and solutions, including proprietary market feedback models covering areas of brand health, tracking, segmentation and advertising effectiveness.

Our strength lies in our approach to service – we were the first and currently only Indian market research organisation to receive ISO certification for our operations.

Our Industry Sector focus

We work in and across most of the major business sectors: FMCG; Technology; Finance; Media; Healthcare; Automotive; Political & Social.

Market research services and solutions

TNS India has 4 full client service offices, as well as 21 field centres. This gives us comprehensive coverage of both urban and rural India.

Our sister company, TNS Lanka offers professional market research services and consultancy on the Sri Lankan market.

We operate as sector specialists in the Indian market covering FMCG, Automotive, Technology, Finance, B to B as well as the Social sector. Our researchers use state of the art methodologies and deep understanding of the sector domain to provide timely and accurate recommendations to our clients business. Additionally, our Proprietary Business Solutions give a leading edge to our clients in their marketing decisions.

TNS India’s Social Research Unit

The Social Research Unit (SRU) of TNS India is one of the largest social research agencies in India covering 16 locations across the country. The Social Research team includes multi disciplinary team of experts drawn from relevant fields of social sciences as well as applied sciences like demography and statistics.

Social Research Unit of TNS-India has vast experience with a number of national and international organizations and completed about 400 research assignments in social / development sector. The social research team has conducted studies for prestigious clients including all the major multilateral and bilateral donor agencies operating in India and their parastatals, various key ministries of the Government of India and many State governments.

The Social Research Unit at TNS has experience in conducting a wide spectrum of studies including formative research, M & E studies, large scale demographic surveys, tracer studies, institutional reform studies, need assessment studies, impact assessment and evaluation studies, socio economic surveys, communications strategy development, census and habitation surveys, policy level document preparation, customer satisfaction surveys and capacity building of different stakeholder groups. Further to this, our experience include the successful use of variety of research techniques including structured questionnaire survey, ethnographic techniques, focus group discussions, in depth interviews, participant and non-participant observation, LFAs, cost-benefit analysis, SWOT analysis, cohort analysis, RRAs and PRAs.

Social Research Unit

Research Issues Covered by Social Research Unit

1. Civil Reforms Impact evaluation reforms Restructuring at Micro & macro levels Mechanism towards better governance Policy formulation on reform principles	7. Livelihood Rural Credit Employment Generation measures Identifying the livelihood opportunities Different livelihood opportunity sectors Micro-enterprises development Rural industries Rural Marketing Micro Finance development
2. Governance issues Service delivery mechanism Performance indicators Role of stakeholder groups Monitoring indicators Evaluation of governance system	8. Women Development and Child issues Women & Childcare Women Empowerment Rural Employment Self Help Group Micro-finance Child Health and Nutrition Gender equity Policy analysis Child Rights Child Education Child Protection
3. Social Infrastructure Development Social and economic impact assessment Environmental impact assessment Operation and maintenance	9. Rural Water Supply and Sanitation Pre-Feasibility and Feasibility studies Community mobilsation processes Sector studies Reform studies Impact of WATSAN programme Water quality surveillance study O & M studies
4. Disaster Management Impact assessment Impact evaluation Role of stakeholder groups Rehabilitation and resettlement plan	10. Social Marketing Social Marketing of condoms Developmental MIS Social marketing and socio-economic development
5. Health Reproductive Health Health and Nutrition HIV/AIDS Immunisation Evaluation of governance system Micro-Nutrient Programme RTI and STI related diseases Hygiene promotion User satisfaction survey Promotional strategies	11. Information Education and Communication Communication and Media Research Impact assessment of IEC tools
6. Education Education & Literacy Impact assessment of education programme Student and teachers attendance	12. Other Tribal Development Petroleum Conservation Backward Areas Development Population studies

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