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Asia's Top 1,000 Brands 2009
Asia’s leading media, marketing and advertising publication, Media, in conjunction with TNS, has released Asia’s Top 1,000 Brands’ survey for 2009.
Methodology
To determine the best brands in each of the product and service categories covered by the survey, participants were asked two questions:
- When you think of (product/service/category), which is the 'best' brand that comes to your mind? By 'best', we mean the one that you trust the most or the one that has the best reputation in (product/service/category).
- Apart from the brand that you have just mentioned, which brand do you consider to be the second-best brand in the (product/service/category)?
The categories presented to each participant included: Alcohol and cigarettes; financial services; automotive; retail; food; beverages; camera and electronic goods; personal/business equipment and services; media and telecommunications; travel and leisure and baby products/household products/toiletries/cosmetics.
Geographical coverage
The survey, expanded on previous years to include responses from consumers in a total of 10 markets in the region, presents an overview of the local and global brands consumers think most highly of across sectors and geographies.
In total, 3,000 people were interviewed including consumers from Australia, China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand.
Asia's top 20 best brands
| RANK | BRAND | RANK | BRAND |
| 1 | Sony | 11 | Yahoo |
| 2 | Samsung | 12 | Honda |
| 3 | Canon | 13 | Nestlé |
| 4 | LG | 14 | Nike |
| 5 | Panasonic | 15 | Sharp |
| 6 | Hewlett-Packard | 16 | Toshiba |
| 7 | Nokia | 17 | 7-Eleven |
| 8 | Apple | 18 | Adidas |
| 9 | 19 | Colgate | |
| 10 | Coca-Cola | 20 | Starbuck |
Best in Class: Asia Pacific's top brands by category
| CATEGORY | TOP BRAND |
| Bank | HSBC |
| Car/Automotive | Toyota |
| Fast Food/Restaurant Chain | McDonald's |
| Jewellery | Tiffany & Co. |
| Luxury Fashion Retailer | Louis Vuitton |
| Cosmetics | Shiseido |
| Soft Drinks | Coca-Cola |
| Beer | Heineken |
| Electronic Goods | Sony |
| Social Networking Sites | |
| Desktop Computer (PC), Laptop | Hewlett-Packard |
| Gaming Console | Playstation/PSP |
The full listing of the Top 1000 Brands’ appears in Media magazine’s Asia Top 1,000 Brands supplement distributed to magazine subscribers on June 4th, 2009.
The listing of Top 5 brands by category is available for download from the right column.
To order copies of the supplement, please contact Susie Pattison at +852 2122 5230 or on susie.pattison@haymarketasia.com.
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