Guatemala

TNS Data has 25 years’ experience and is one of the biggest market research agencies for panels and ad-hoc studies in Central America, with offices in Guatemala, El Salvador, Costa Rica and Panama

Market research experience across Central America

Providing clients across Central America and the Caribbean region with advanced analytical expertise in a wide range of industry sectors

Our Expertise

Our wide experience in brand understanding and consumer motivations in the TNS Data Consumer Customised and Household Panel divisions has enabled us to set the industry standard for the continuous measurement of consumer behaviour.

Our Industry Sector focus

We work in and across the following business sectors: FMCG; Healthcare; Technology; Finance; Media; Political & Social.

Insight services and solutions

TNS Data specialises in consumer marketing research, media research, brand and advertising tracking and public opinion research.

Our Household Division offers consumer panels, including LatinPanel – a continuous household research panel featuring 3,000 households across the packaged groceries, toiletries and cosmetics, fresh foods and textile retail markets. We also offer a Telecoms Panel.

We offer the following TNS global brand solutions: Needscope™, FutureView™, Conversion Model™, AdEval™, Retail & Shopper Insights.

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Useful Contacts

LatAm Discovery Book

LatAm Discovery Book 2010: this collection of articles is intended to give you a better understanding of Latin America.

Download here PDF (3.61 mb)

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