TNS China

Established in 1992, TNS is now one of the most successful market research and consulting agencies in China, with three full service offices in Shanghai, Beijing and Guangzhou, with the ability to conduct research across China.

Providing research expertise in China

TNS conducts ad-hoc and continuous research through door-to-door, central location, telephone and web interviews across China.

Our expertise

Our expertise lies in conducting customised research for numerous international and local clients, helping them to make successful business decisions in areas such as brand positioning, new product development, advertising and communication, distribution, pricing, and stakeholder management.

We undertake both qualitative and quantitative studies, creating specific models to analyse and evaluate the marketing and sales performance of our clients, through various data collection channels, including our emerging 6thdimension online panel.

Our Industry Sector focus

We work in and across the following business sectors: Consumer; Technology; Finance; Media; Healthcare; Automotive.

Insight services and solutions

TNS China has 150 professional quantitative and qualitative researchers, including researchers with experience in advanced statistical methods, discrete choice modeling and multivariate analysis. Over 300 employees are based in three full service offices in Shanghai, Beijing and Guangzhou. Our interviewers are located across China.

Our insight services and solutions include our own CATI centre, in-house data entry and data processing facilities, and specially designed focus group rooms with video recording and viewing facilities.

We offer our clients an effective Online Access Panel of more than 75,000 participants.

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Useful Contacts

Download

Marketing to the 4 billion Chinese consumers at the ‘bottom of the pyramid’

'The next 4 billion' PDF (3.52 mb)

The China Source Book

A collection of insights into China’s consumers in the year of the 2008 Beijing Olympic Games

Click here

TNS News

16.11.2009 China Economic downturn has not slowed down Chinese car consumers’ demand levels
Chinese new car buyers have become more discerning over the past two years
09.06.2009 China TNS Survey finds price and network performance key to 3G takeoff in China
Mobile operators in China have officially declared 3G war
16.04.2009 China Car makers in China have cause for optimism in 2009
TNS China Automotive survey of 1,026 mainland car purchase intenders

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