TNS Global website
TNS Research International China conducts ad-hoc and continuous market research through door-to-door, central location, telephone and web interviews across China.
Dedicated to TV & radio audience measurement (TAM) research, CSM Media Market Research offers reliable and uninterrupted rating information for China and the Hong Kong SAR. As the “currency” of the TV, radio broadcasting & advertising trade, CSM Media Research operates the world's largest TV and radio audience measurement panel, covering 231 individual markets and 1.2 billion people in China who have access to TV and/or radio (including the Hong Kong SAR’s 6.5 million TV viewers).
As the leading market insight and information provider in China, CTR specialist expertise includes Consumer Panel, Media Intelligence, Media & Consumption Behavior, Media Strategy, Automotive, FMCG, Healthcare, Finance, Telecom & IT and New Media market research. CTR employs more than 500 full time professional researchers and manage a consecutive twelve-year media database and the largest market research network covering 180 cities across China.
CTR Media Intelligence offers ad expenditure, ad monitoring, news monitoring, AdBank, OOH monitoring and internet monitoring.
TNS was one of the first international market research agencies to start operations in China. In recent years, TNS has grown substantially and established itself as one of the most successful and reputed market research and consulting agencies in China.
Marketing to the 4 billion Chinese consumers at the ‘bottom of the pyramid’
A collection of insights into China’s consumers in the year of the 2008 Beijing Olympic Games