Australia Market Research

TNS Australia has offices in Sydney, Melbourne, Canberra, Brisbane and Perth and specialises in both quantitative and qualitative market research across all the major industry sectors.

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Market insight thought leaders in Australia

For 45 years we have been the leaders in tracking market research, needs-based segmentation research, choice modelling, brand equity modelling and online market research. Each year, we speak to over half a million Australians. Our experience, combined with a creative approach to market research, gives our clients the best of both worlds: established credentials alongside dynamic internal innovation.

Our market research experience

TNS is uniquely placed in Australia – a local, medium-sized company combining local know-how, through its five offices, with global market research expertise.

We pride ourselves on continuously driving market research and development, research-on-research and new product development.

Our market research expertise comprises trained researchers, psychologists, marketers and statisticians. Our commitment to helping clients generate genuine insights into their businesses and brands, places TNS at the front of the pack for delivering quality custom research solutions.

Our industry sector focus

We work in and across the following business sectors: FMCG; Technology; Finance; Media; Healthcare; Automotive; Political and Social, and Travel and Leisure.

We work in partnership with our clients to deliver insights, innovation and best practice market research.

Insight services and solutions

TNS' approach is to provide clients with marketing solutions which are either tailor-made or supported by our portfolio of business solutions. Some specific areas of focus include the areas of brand and advertising research, market segmentation and brand portfolio management, stakeholder management and customer equity research.

We offer a wide range of market research services, backed up by outstanding technical expertise.

The TNS Qualitative Specialist Group is comprised of dedicated market research experts who employ the latest thinking, and exploit new technologies, in the creation and development of advanced market research methods. The QSG leads the way with new ethnographic and motivational techniques to identify hidden opportunities to grow and disrupt markets.

Our Advanced Methods Group consultants – statistical specialists and experts in research design – extract business insights from statistical analysis, and work on questionnaire design, sampling and weighting. Their toolbox includes choice and structural equation modelling, segmentation, regression analysis and perceptual mapping.

The Business Finance Monitor, our flagship Finance study, is a major player in Australian business banking research, and studies the attitudes and behaviour of Australian businesses towards their finances and financial institutions.

OnlineBus is our fast, innovative way to conduct research among consumers, giving clients access to 1,000 completed online interviews with Australians aged 16 to 64 years.

Other offices

TNS Sydney
48 Pyrmont Bridge Road
Pyrmont NSW 2009

t +61 (0)2 9563 4200
e sydney.au@tns-global.com

TNS Melbourne
L1, 290 Burwood Road
Hawthorn VIC 3122

t +61 (0)3 8862 5900
f +61 (0)3 9819 6401
e melbourne.au@tns-global.com

TNS Brisbane
Suite 14, 481 Logan Road
Stones Corner QLD 4120

t +61 (0)7 3847 9800
f +61 (0)7 3847 9122
e brisbane.au@tns-global.com

TNS Perth
Unit 1, 1 Station Street
Subiaco WA 6008

t +61 (0)8 9322 2466
f +61 (0)8 9481 6781
e perth.au@tns-global.com

TNS Canberra
1 of 7 Murray Cres
Manuka ACT 2603

t +61 (0)2 6295 2900
f +61 (0)2 6295 2988
e canberra.au@tns-global.com

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Useful Contacts

useful contacts
  • Tania Kullmann
  • TNS Sydney
  • 48 Pyrmont Bridge Road
  • Pyrmont NSW 2009
  • Sydney
  • Australia
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WHITEBOARD - TNS Social Research

TNS Market Research WHITEBOARD
  • Issue 1 - June 2008 The Communications Issue:
    Feature: Art or Crime - Exploring graffiti culture
    - Web 2.0 Changing the way we research
    - New online qual techniques
    + case studies, sector news and events PDF (2.13 mb)
  • Issue 2 - August 2008 This second issue of WHITEBOARD has a diverse range of news and features from TNS Social Research Australia. The Australian Market and Social Research Society's 2008 National Conference theme, ‘Breaking the Mould', is reflected in this issue. PDF (1.20 mb)
  • Issue 3 - December 2008 This third issue of WHITEBOARD has a diverse range of news and features from TNS Social Research Australia. Challenging misperceptions about melanoma: outcomes of the Dark Side of Tanning campaign for Cancer Institute of NSW, is reflected in this issue PDF (1.52 mb)
  • Issue 4 - September 2009 This fourth issue of WHITEBOARD has a diverse range of news and features from TNS Social Research Australia. PDF (1.07 mb)
  • Issue 5 - October 2009 This fifth issue of WHITEBOARD has a diverse range of news and features from TNS Social Research Australia. Featuring:
    - Breast feeding campaign case study
    - Evaluation – what is it?
    - AMSRS Conference Report
    - Forthcoming events, news & more PDF (1.28 mb)

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