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Asia Pacific (APAC)
The APAC region, comprising Asia, Australia, New Zealand and the Pacific. The region represents over two-thirds of the world’s population and correspondingly the greatest share of global economic growth this century.
About APAC
APAC has the two most populated counties of China and India , 2 of the BRIC countries and 8 of the Goldman Sachs' next 11 countries identified as potentially becoming the world's biggest economies.
TNS in APAC
TNS is the largest custom market research business in APAC with over 4,000 employees working with clients across an impressive network that spans more than 15 countries in this region.
The regional hub for multi-country projects (MCP) is operated by the IRC (International Research Centre comprising combined offices in Hong Kong/Guangzhou).
The region has fully applied the TNS sector and AoE expertise strategy with particular emphasis in investment in Digital.
Our Expertise
As a client centric and focussed business, the APAC region is fully aligned with the TNS Global Sector strategy, supported by a world leading portfolio of business solutions across the Areas of Expertise. This unique combination of Sectors and Expertise is the source of real competitive advantage for TNS as we recognise that our clients need a partner with industry knowledge and understanding in rapid growth emerging markets, together with world-class expertise and innovative thinking in specialist areas of research. TNS has invested heaviliy in building intimate knowledge about the consumers, the markets and the idiosyncrasies of Rapid Growth Emerging Markets.
In support of this strategy, TNS has a senior and dedicated regional team supporting our Sector and Expertise practice across the region and in-market .
Our Vision
TNS in the APAC region shares and supports the global vision of TNS. As the market leader in most of our countries we have the largest network of professional resources with the scale to deliver to the needs of Global Accounts and Local Clients.
Key insight reports
- ‘The next 4 billion’ The do’s and don’ts of marketing to the bottom pyramid – TNS China PDF (3.52 mb)
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