TNS Global website
Africa & Middle East (AME)
The Africa and Middle East (AME) region is the next big growth region of the world.
The region
Africa alone has a population of 1bn people and adding the Middle East makes it one-sixth of the world’s people. It has been identified as the next major economic growth region.
TNS is the perfect research partner in Africa & Middle East
With the acquisition of a majority stake in RMS, announced in December 2010, TNS now has staff in 17 countries. TNS is uniquely positioned to meet our clients’ needs for the following reasons:
- TNS is the largest custom market research business in AME: besides having staff in 17 countries, we have the capability to conduct fieldwork in any country in the region
- TNS becomes the first market and social research company with a comprehensive African network able to service local, regional and global clients in all African markets. No other research company has the depth of knowledge of the African consumer or the understanding of opportunities present in the rapid growth emerging markets of Africa
Over 700,000 conversations with African consumers
Our vision
TNS in the AME region shares and supports the global vision of TNS. The new TNS combined with RMS is the regional leader for custom research. As market leader in the majority of countries, we have the largest professional resources and the best understanding of the people on the ground along with the scale to provide a complete realisation of the global sector-based strategy, allowing us to better serve our clients.
TNS can offer an unmatched combination of RMS’ unique knowledge and understanding of the African market with TNS’ global expertise in all facets of market and social research including growth areas such as Technology and Digital – Africa exhibits some of the fastest growth in these areas.
Key insight reports
- ‘The next 4 billion’ The do’s and don’ts of marketing to the bottom pyramid – TNS China PDF (3.52 mb)
© 1998-2012 TNS, a Kantar Group Company. All rights reserved.
TNS UK Ltd. Registered in England and Wales under number: 03073845 Registered Office: TNS House, Westgate, London W5 1UA
