Finding Faster Growth is an area to discuss what we have learnt from helping clients to identify new customer groups, increase spend from their existing customers, develop new products and services and enter new markets.
The trouble with innovationOpinion Leader
Innovation often fails to deliver against increasing expectations. Steve Landis challenges traditional innovation models. Download here
Spaceships, sports cars and noodles: Meet the real Ghana
Which West African nation has a space programme, billions of barrels of offshore oil and a middle income economy?
Opinion Leader - Happy shoppers spend more
If retailers and brands want shoppers to spend more, they need to focus first on making shoppers happy.
On trade, tea and TVs: the key to Myanmar’s consumer market
Beliefs, attitudes and behaviours of people in Myanmar.
In Focus - Joining the future for the Mekong
A glimpse into the distinct national characteristics and complex histories of this region.
Opinion Leader - The trouble with innovation
Innovation often fails to deliver against increasing expectations. Steve Landis challenges traditional innovation models.
In Focus - Navigating growth in Africa
Looks at the trends and opportunities across the region – and what businesses need to consider to ensure success.
In Focus - Growth through targeted customer experience
How a segmented customer base can lead to new opportunities.
Opinion Leader - Stop interrupting shoppers
Ensure in-store engagement with shoppers really will increase sales.
Harnessing hope and optimism: life at the base of the pyramid.
The BoP’s population numbers 4 billion, its combined purchasing power of $5 trillion is more than 2.5 times the GDP of the UK.
Opinion Leader – New customers: ‘base of the pyramid’ in context
4 billion people, entering the consumer economy present an opportunity for brands that strive to ‘do well by doing good’.
Opinion Leader – New customers: bridging the gap
To research the ‘base of the pyramid’ we can’t apply the shared assumptions which communication typically relies on.
Opinion Leader - New customers: dreaming little dreams
We might think brands have a limited role at the ‘base of the pyramid’. But try telling that to the people who live there.
In Focus - New products and services: picture this
How we bring future technology concepts to life for the Münchner Kreis Future Study.
The real voyage of discovery consists not in seeking new landscapes but in having new eyes.