Finding Faster Growth is an area to discuss what we have learnt from helping clients to identify new customer groups, increase spend from their existing customers, develop new products and services and enter new markets.

Revealed: what it takes to be an irresistible brand

In Focus

The world has many popular brands but only a select few have the magnetic power of irresistibility. Using NeedScope, Kantar TNS has now revealed what it takes to become an irresistible brand – and why it is so important to do so.