Finding Faster Growth is an area to discuss what we have learnt from helping clients to identify new customer groups, increase spend from their existing customers, develop new products and services and enter new markets.
Revealed: what it takes to be an irresistible brandIn Focus
The world has many popular brands but only a select few have the magnetic power of irresistibility. Using NeedScope, TNS has now revealed what it takes to become an irresistible brand – and why it is so important to do so. Find out more
Traditional Trade’s gatekeepers
Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it.
The empire strikes back: resilient Turkey rises again
Could Turkey have the right MINT flavour for your brand? We run the rule over the growth potential of the market.
It’s time to meet the new Cambodia
Cambodia is fast becoming one of Asia’s most exciting growth opportunities. We look at what brands must do to take advantage.
The 6 characteristics that give emerging giants an edge
Key characteristics that give emerging giants their competitive edge – and how they can keep that edge sharp as they expand.
Selling to the converted?
The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does.
Why simply the best isn’t always right
Get smarter about the experiences that matter to customers to improve return on the bottom line.
The marketer’s guide to Indonesia
Western tastes and familiar media channels appear to make Indonesia a natural home for global brands.
Laying the foundations in Cameroon – the gateway to Middle Africa
Middle Africa is one of the most neglected regions of the world by many global brands. Those who dismiss the region may miss a trick.
What does it take to be an irresistible brand?
Learn about the benefits of brand irresistibility in this in-depth article from the founders of NeedScope.
Opinion leader - Brownian motion for brands
Why brands need to know their situational equity.
In Focus - I eat therefore I am
23 million members of the Chinese population will have money to spend on indulging themselves for the first time this year.
Brazil's tropical spring lives on
Brazil’s ‘Tropical Spring’ will live on long after the storm subsides, how brands can succeed in this new era.
Spaceships, sports cars and noodles: Meet the real Ghana
Which West African nation has a space programme, billions of barrels of offshore oil and a middle income economy?
Opinion Leader - Happy shoppers spend more
Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important.
On trade, tea and TVs: the key to Myanmar’s consumer market
Beliefs, attitudes and behaviours of people in Myanmar.
In Focus - Joining the future for the Mekong
A glimpse into the distinct national characteristics and complex histories of this region.
Opinion Leader - The trouble with innovation
Innovation often fails to deliver against increasing expectations. Steve Landis challenges traditional innovation models.
In Focus - Navigating growth in Africa
Looks at the trends and opportunities across the region – and what businesses need to consider to ensure success.
In Focus - Growth through targeted customer experience
How a segmented customer base can lead to new opportunities.
Opinion Leader - Stop interrupting shoppers
Ensure in-store engagement with shoppers really will increase sales.
Harnessing hope and optimism: life at the base of the pyramid.
Opinion Leader – New customers: ‘base of the pyramid’ in context
4 billion people, entering the consumer economy present an opportunity for brands that strive to ‘do well by doing good’.
Opinion Leader – New customers: bridging the gap
To research the ‘base of the pyramid’ we can’t apply the shared assumptions which communication typically relies on.
Opinion Leader - New customers: dreaming little dreams
We might think brands have a limited role at the ‘base of the pyramid’. But try telling that to the people who live there.
In Focus - New products and services: picture this
How we bring future technology concepts to life for the Münchner Kreis Future Study.