Kantar TNS Syndicated Telecommunications & Technology Practice (US)
Kantar TNS Syndicated Telecommunications & Technology Practice includes leaders in the research and measurement of communications services penetration and behavior across consumer and business-to-business markets in the US. Our services range from syndicated market research tracking to leading-edge market share and flow share market level monitoring, synthesizing elements of large network data set analysis with insights from traditional market research.
We deliver a comprehensive suite of research and modeled metrics that deliver actionable insights to inform strategic and tactical product and market initiatives for the US based telecommunications service providers that comprise our client base.
In the consumer market, the Kantar TNS ReQuest Quarterly Survey tracks household penetration of voice, internet and video services as well as a defined set of behaviors regarding the usage of those services. Kantar TNS HomeScores is a suite of modeled household level estimates of subscription, spend and usage derived from data elements collected via the Kantar TNS ReQuest Quarterly Survey.
Kantar TNS BusinessWave is the commercial market quarterly survey focusing on communication services. The highly sophisticated interview process employed is designed to gather information from the appropriate individual responsible for these services within the firm. Kantar TNS BusinesScores is a suite of modeled, tactical data elements derived from Kantar TNS BusinessWave. These elements include propensity scores for spending, buying behavior and attitudes toward leading communications-related services.
Contact our office on:+1 203 653 9577