The Global Tax Monitor (GTM) is a continuous survey that monitors the usage, brand image and service reputation of tax advisory firms in over 35 countries. Unrivalled in level of respondent, size and quality of final sample.
The GTM covers the main key points of interest in terms of usage, reputation and corporate image and can be used to show how the tax advisers fair against each other for each of the service lines they provide by country, region and globally. The GTM measures perceptions across a wide range of practice areas such as domestic tax compliance, transfer pricing, and mergers and acquisitions.
The GTM is a trusted source of insight that can help companies, from the “Big Four” to the major national and regional firms, maintain competitiveness by identifying strengths and weaknesses, changing attitudes, as well as the direction the industry needs to move towards.
With 12 years of data behind it, the Global Tax Monitor is the most comprehensive study of tax services, and paints a vivid picture of the trends and changes in the tax and audit business.
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