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BioQual
BioQual is a new approach for testing communication ideas in the early stages of creativity by combining neuroscience and qualitative research techniques. The integration of conscious with unconscious information forms the basis for this powerful new research approach.
More textWith BioQual we are able to better predict an ad’s results in the very early stages of the creative process and make precise recommendations for improvement before actual production has started.
BioQual combines the strengths of qualitative techniques with those of neuroscience, providing a continuous, second-to-second analysis. Traditional qualitative research can reveal true feelings, but consumers can not always fully explain these feelings and often post-rationalise their responses.
Biometric techniques (like EEG or eye-tracking) in isolation, on the other hand, show true emotional reactions, but in most cases they remain unexplained. TNS’ BioQual combines the two in one powerful approach, enabling more precise predictions, and much greater insights.
Brand & Communication
As the world’s leading brand and communications research agency, we have more conversations with the world’s consumers than anyone else. We understand people and can provide a precise understanding of how they make decisions, their underlying motivations and the strategies that can be employed to grow and protect share.
Find out moreBusiness Intelligence
TNS has a business dedicated to Business Intelligence, enabling clients in over 80 countries to make commercial decisions based on reliable, in-depth, global information tailored to their specific needs.
More textTNS Business Intelligence evaluates all information gathered from secondary and investigative research and converts it into useful knowledge for client organisations. We specialise in verifying and evaluating desk research results through expert interviews or workshops using our network in more than 80 countries.
With long-term market sector and consultancy expertise, TNS recognises that our clients need in-depth information on a global level to make the right business decisions. TNS business intelligence and our global research network give our clients exclusive access to numerous current and continuous information sources not available to most individuals or organisations.