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Brand & Communication
As the world’s leading brand and communications research agency, we have more conversations with the world’s consumers than anyone else. We understand people and can provide a precise understanding of how they make decisions, their underlying motivations and the strategies that can be employed to grow and protect share.
Find out moreBrand Performance Optimisation (BPO)
Tracking must provide the best possible information on the state of the market without the long questionnaire and the high price tag. Brand Performance Optimisation (BPO) does this and more. It thoroughly evaluates the two critical factors affecting brand choice: Power in the Mind (how people feel about a brand) and Power in the Market (situational factors such as price and availability that affect brand choice) as well as exploring the motivations driving brand choice.
Find out moreBusiness Intelligence
TNS has a business dedicated to Business Intelligence, enabling clients in over 80 countries to make commercial decisions based on reliable, in-depth, global information tailored to their specific needs.
More textTNS Business Intelligence evaluates all information gathered from secondary and investigative research and converts it into useful knowledge for client organisations. We specialise in verifying and evaluating desk research results through expert interviews or workshops using our network in more than 80 countries.
With long-term market sector and consultancy expertise, TNS recognises that our clients need in-depth information on a global level to make the right business decisions. TNS business intelligence and our global research network give our clients exclusive access to numerous current and continuous information sources not available to most individuals or organisations.
Business-to-business B2B (UK)
TNS is a leading provider of research-based consultancy to organisations operating in business-to-business markets across all sectors. We provide a comprehensive range of strategic and tactical research services which deliver clear insights on brand, service and market opportunities to a wide range of clients - both in the UK and around the world. We conduct research for companies in the following sectors:
More text- energy - gas, electricity, fuel
- automotive
- delivery and collection - mail, courier
- logistics and distribution
- business and consultancy services
- office supplies
- manufacturing
- building and construction
Each project is custom designed, taking account of the precise research objectives and geographic reach. Data collection ranges from face-to-face depth interviews, through telephone interviews (either centrally or locally dialled) to web-based surveys. Sample size, interview content, respondent availability and language mix all drive methodology selection.