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AdEval (UK)

AdEval is an advertising pre-testing system which evaluates an advertisement's performance, using unique and powerful diagnostics to show how advertising can be optimised. The highly sensitive AdEval response scale is unique in focusing on both the rational and emotional aspects of advertising, ensuring that our clients have a complete understanding of both the strategic and creative elements of their campaigns.

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Automotive research

The automotive industry is changing faster than ever. Automotive brands face increasing competition from new entrants, complexity from media fragmentation, and growing pressure to develop greener vehicles and new mobility solutions. Traditional research is now too slow and often fails to capture the voice of the consumer fully.

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