AdEval is an advertising pre-testing system which evaluates an advertisement's performance, using unique and powerful diagnostics to show how advertising can be optimised. The highly sensitive AdEval response scale is unique in focusing on both the rational and emotional aspects of advertising, ensuring that our clients have a complete understanding of both the strategic and creative elements of their campaigns.More text
AdEval is a proven system, validated using our global experience in over 9,000 tests, enabling easy international comparisons across campaigns. Our AdEval suite of products can be tailored to each stage of the advertising development process, whether at the strategic and concept stage, animatics, or for fully developed creative work.
The automotive industry is changing faster than ever. Automotive brands face increasing competition from new entrants, complexity from media fragmentation, and growing pressure to develop greener vehicles and new mobility solutions. Traditional research is now too slow and often fails to capture the voice of the consumer fully.Find out more
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