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AdEffect

AdEffect is a campaign post-testing tool that goes beyond creative evaluation and simple ad metrics to reveal the contributions of each channel (traditional and digital) and their synergies, providing clear recommendations on optimising both creative and media mix.

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AdEval

AdEval offers a new approach to ad pre-testing, assessing both the immediate brand appeal as well as long-term brand effects – a proven approach to increase advertising success.

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Automotive research

As the world’s leading provider of automotive insights, TNS offers innovative, fast-paced solutions that provide clients with actionable insights to guide product development, vehicle launches, brand planning, pricing and customer experience.

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