CX+ The Experience Advantage

Coming soon: CX+ | The Experience Advantage

We live in the experience age...

Experience spend is growing: 72% of millennials say they prefer spending money on experiences than on 'material things'. For businesses, success comes from tapping into people's emotions and creating positive, memorable experiences that are aligned with their brand promise. Can you afford not to know where your organisation's experience gap is?

The only index that identifies the gap between brand promise and customer experience.

Bringing together brand love and customer experience

CX+ is the only study to deep dive into CX winners by category, using five key success factors to identify:

  • The top performing companies in your category
  • The gap between your brand promise and customer experience
  • What actions you need to take to gain an all-important competitive advantage
  • The ROI of focusing on the moments that matter most to your customers
  • And much more....

Launching in November 2018

Our first two rankings will look at the most successful CX performers in the Retail Banking in the UK and US, with other countries to follow early 2019. Our reports will explore how these organisations' outstanding customer journeys contribute to building and enhancing brand equity. And what learnings can be applied to your business.

Piqued your interest?

We'd love to share our findings with you – hot off the press. Complete the form below and we'll be in touch when reports for different countries (and different categories) become available.

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