Speed up to keep up
Connected cars offer the biggest opportunity for vehicle manufacturers in decades. Clever, relevant features that enhance driving safety, pleasure and convenience are now high on the buying agenda of tech-savvy consumers. But how do we convert the non-users? Connectivity innovation moves fast, especially when technology giants also want a piece of the action. Manufacturers will have to move faster than they have ever done before to seize the opportunities presented by a Connected Car future. We can help.
Our eBook explores end-customer engagement with connected cars and how vehicle manufacturers can take advantage of the huge opportunity they represent to differentiate and increase brand loyalty and avoid the pitfalls.
Kantar TNS talks to connected car drivers to understand their experience with connected car features and recommends how manufacturers can better engage with customers to fully exploit opportunities and keep up in the race to offer increasingly connected cars.
See key findings from Kantar TNS and BearingPoint Institute research into customer experience with connected cars at a glance with our infographic.
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For more information contact:
Head of Automotive Kantar TNS NIPO, Netherlands
+31 (20) 5225 460