From social networking and mobile commerce, to location-based services and constant connectivity, the ‘digitisation’ of our daily lives has had a powerful impact on the ways in which brands and consumers relate to each other. Please explore some of the interesting things we have learnt about new attitudes, motivations and behaviours.

Connected Life

Decision making in a connected world

Covering over 55,000 regular internet users in 50 markets around the world, Connected Life offers essential insight into the impact of the growing digital ecosystem on the media landscape.