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The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for Chinese firms’ international expansion and for businesses wishing to enter China or increase their presence. But what is the best way to communicate to...

September 2017

May 12th, 2017, Shanghai, China — Kantar TNS, a Kantar company under WPP (NASDAQ: WPPGY), today announced the appointment of Lynn Zhang as Managing Director, Kantar TNS in China. Zhang joins from Nielsen where she served as Vice President...

May 2017

The connected world has pushed touchpoints to the centre of the planning universe. Today, touchpoints play multiple roles. Our guide explores every aspect of the role that touchpoints now play in the interaction between businesses and their...

February 2017

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill.

February 2017

Brands are obsessed with the art of telling stories. However, only by unearthing deeper narratives within their audience’s minds can they tell original tales that connect on a deeper level. The fact is though, that many brands are too busy...

February 2017

What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? why going viral...

February 2017

As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and...

February 2017

Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it. And yet time and time again brands see their hard-won place in consumer hearts and...

February 2017

The next big driver of explosive eCommerce growth will be groceries and other FMCG categories. When spending on those items shifts online at scale it will add up to the biggest disruption yet driven by digital shopping – and it’s one for...

February 2017

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only...

February 2017
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