The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for Chinese firms’ international expansion and for businesses wishing to enter China or increase their presence. But what is the best way to communicate to...
September 2017
May 12th, 2017, Shanghai, China — Kantar TNS, a Kantar company under WPP (NASDAQ: WPPGY), today announced the appointment of Lynn Zhang as Managing Director, Kantar TNS in China. Zhang joins from Nielsen where she served as Vice President...
May 2017
The connected world has pushed touchpoints to the centre of the planning universe. Today, touchpoints play multiple roles. Our guide explores every aspect of the role that touchpoints now play in the interaction between businesses and their...
February 2017
As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and...
February 2017
The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill.
February 2017
Brands are obsessed with the art of telling stories. However, only by unearthing deeper narratives within their audience’s minds can they tell original tales that connect on a deeper level. The fact is though, that many brands are too busy...
February 2017
What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? why going viral...
February 2017
Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media...
February 2017
Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it. And yet time and time again brands see their hard-won place in consumer hearts and...
February 2017
The next big driver of explosive eCommerce growth will be groceries and other FMCG categories. When spending on those items shifts online at scale it will add up to the biggest disruption yet driven by digital shopping – and it’s one for...
February 2017
Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only...
February 2017
In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need research that...
February 2017
Asia Pacific is the world’s biggest and fastest growing consumer market, presenting a strong opportunity for products and services expansion. But with increasingly cluttered categories, Asian brands can no longer launch and expect success....
February 2017
New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them. For the best part of a decade, our online social lives have been defined by a handful of giant networks. With their mass reach and...
January 2017
October 25, Shanghai — In China, the old Chinese saying “people live on food" has evolved into “people live on adventurous food”. New research shows that 45% of Chinese consumers consider themselves "adventurous" foodies- a...
November 2016
Food & Beverage China provides unparalleled understanding of Chinese consumers’ food and beverage needs, building a strong foundation for opportunity identification for food and beverage categories.
August 2016
As a marketer today, it’s easy to be overwhelmed by what you can do and lose focus on the more important question of what you should be doing. In a world where digital technology has created seemingly endless new marketing possibilities,...
July 2016
Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better.
July 2016
"Global brands need global propositions. Yet while the power of things like the internet, international trade and Hollywood have brought countries closer together, the reality is that national cultures will continue to remain highly...
July 2016
The connected car has plenty of passengers eager to come along for the ride, but despite the exciting prospects on the horizon, it will struggle to make progress unless the auto industry first decides who is doing the driving and what their...
July 2016
Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that...
July 2016
The best product in the world, with the best ad in the world, won’t sell as expected if that ad isn’t seen by a receptive audience. As traditional approaches to targeting struggle to cope with a changing media landscape, we reveal how a...
July 2016
As millions of Chinese emerge from poverty they use newly disposable incomes to define themselves through food. If they are to take advantage, brands must first understand why.
July 2016
It is often said that brands are owned by consumers, but more specifically they belong to our brains. As our understanding of neuroscience rapidly expands, we now know more than ever about how people remember, relate and respond to brands....
July 2016
It may be immense, fast and mind-bendingly varied. But to make the most of Big Data we must remember that it cannot speak for itself.
July 2016
Any marketing strategy needs to work with the human brain rather than against it, if it is to be effective. This is particularly true when it comes to the challenge of capturing and holding human attention, the essence of effective brand...
June 2016
We are moving! - Kantar TNS and Kantar TNS Sinotrust Shanghai Office and Beijing Office
December 2015
From cars to credit cards, toothpaste to tablets, flights to fruit, almost nine in ten Chinese shoppers now research products before buying them according to new global study from Kantar TNS
December 2015
Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the...
November 2015
The new social frontier: Instant messaging usage jumps 12% as more people opt for closed platforms
October 2015
China, Sept 25, 2015 – In recent years, brands have been falling over themselves trying to get consumers to participate in online and social media campaigns. But just because technology creates new avenues and opportunities for consumers...
September 2015
Brands in China overwhelmed by real-time data
August 2015
With over 500 million tweets published every day, one of the biggest challenges for companies is how to extract meaningful insights about their customers from the mass of information available.
June 2015
Kantar TNS appoints new Global Head of Innovation and Product Development based out of Singapore
June 2015
Shanghai:5 May 2015 – Kantar TNS today announced a number of senior appointments across its Asia Pacific leadership team.
May 2015
Kantar TNS to run its new ThinkTank solution live at the event, providing real-time responses on burning issues faced by brands.
February 2015 | Qualitative
Kantar TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising.