Our unique portfolio of tools helps us uncover insights that inform your decision-making. Supported by our experts’ knowledge of your business, we tailor solutions to help you drive growth for your business.


Concept eValulate uses growth potential (incrementality) as the key criteria for concept screening, focusing your investment on ideas with the best topline growth. Its diagnostics then help to improve these winning ideas.

Connect provides a 360-degree view of brand performance across all touchpoints. It helps you optimise return on media spend by identifying the touchpoints that have the most impact.

Covering 70,000 people across 57 markets, Connected Life is the definitive guide to how connectivity is reshaping consumers, connections, content and commerce.

ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, build brand desire and market presence.

Locator identifies specific moments of growth opportunity for your brand, and helps you improve performance against the consumer ideal and your competitors.

NeedScope helps you develop and optimise your brand positioning and manage the drivers of irresistibility across the touchpoints and moments that matter.

relationshipTRI*M helps you create stronger customer loyalty by unlocking the unique code that lies at the heart of every successful customer relationship.