Global TNS Corporate website
RGM - modelling return on investment
Revenue Growth Manager (RGM) is a unique decision support tool that allows companies to optimally manage and target limited marketing investment resources for future profitability.
Maximise marketing return on investment
By linking our sophisticated marketing science and survey capabilities to sound principles of finance, Revenue Growth Manager provides a manager with a tool unlike any other: a solid financial basis for choosing among a wide array of product, brand, sales, and relationship initiatives designed to maximize ROI.
Our expertise in maximising marketing investments
TNS has developed Revenue Growth Manager to help clients:
- determine what changes will drive profitable revenue growth
- identify customer segments on which to focus
- choose among potential marketing investments based on their future profitability.
Through insights from Revenue Growth Manager, clients can:
- quantify marketing accountability for budgeting and investment
- link brand equity to future profitability for better brand management
- evaluate financial impact of customer satisfaction programmes
- evaluate targeted marketing to segments
- extend concept tests and discrete choice models to value product improvements
A global insight brand
Revenue Growth Manager goes beyond global and local competitors’ traditional approaches - by providing a forward looking and holistic view of financial outcomes for all brands and customers in a current market.
Revenue Growth Manager is based on calculating customer lifetime value and customer equity, which have been shown to be related to a firm’s future cash flows and profitability.
Revenue Growth Manager is based upon survey research and does not require extensive historical data.
TNS News
-
Revenue Growth Manager Launched
TNS announces worldwide availability of Revenue Growth Manager
