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InnoSuite™ – new product development
InnoSuite is a complete suite of integrated new product development research solutions used to test over 20,000 concepts worldwide, enabling clients to improve every stage of the new product development process.
Innovation planning made easy
Using InnoSuite our new product development consultants can guide clients’ innovation planning from initial idea generation, right through to launch.
Our expertise in new product development
With InnoSuite, TNS offers a programme of research customised to our clients’ new product development processes. Our expertise has built a framework which offers enough flexibility to provide a customised approach, while still maintaining levels of standardisation through databases, benchmarking and knowledge management.
InnoSuite involves new product portfolio management through:
- early screening
- prioritisation of the most promising concepts
- identification of disruptive concepts via the FutureView Index
- evaluation of product fit versus consumer expectations
- diagnosis and optimisation throughout to improve speed to market
- accurate sales forecasting built for today’s marketing environment
- recommendations made by a team of new product development consultants.
A global insight brand
Our integrated InnoSuite approach is available in countries throughout the world.
It means new product development consultants can guide clients’ innovation planning from original concepts all the way to the right kind of appeal to today's consumers, no matter what stage in the development process they might be.
Got a product with potential? Make sure your new product development meets consumer expectations with InnoSuite.
Specialist research expertise
TNS News
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TNS announces acquisition of US-based New Product Development Specialist Landis Strategy and Innovation
Acquisition provides strong new capability in ‘idea generation’
