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NeedScope™ – understanding emotion

NeedScope™ is a qualitative and quantitative market research system for understanding emotion throughout the marketing process.

Managing emotion to build powerful brands

Powerful brands understand that emotion is critical to every marketing activity and decision. Managed well, emotion can turn products into brands and build committed consumers. Whether you are developing and executing brand strategy, finding innovation gaps and filling them or constantly reviewing brand delivery, NeedScope brings the emotive element to your research.

Emotion Matters

Consumers wear rationality like a mask, hiding the emotion driving their behaviour

Our expertise in understanding emotion

NeedScope combines unique tools in different ways to create research with emotion:

A psychological model to summarise human emotions
A consumer-brand relationship model to decode layers
Projective tools to take us beyond the functional layer

NeedScope Tools

A global insight brand

With its proven psychological framework and validated projective tools, NeedScope is the market leader in researching emotion. NeedScope has helped clients in over 3,000 cases across 70 countries and in a wide range of sectors.

Applying NeedScope