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NeedScope™ – understanding emotion

NeedScope™ helps marketers build more powerful brands by systematically integrating emotion into brand planning and new product development.

Unlocking fundamental human emotions

Helping brand marketers at every stage of the marketing process, NeedScope unlocks universal and timeless human emotions in a way traditional research cannot.

Our expertise in motivation research

TNS uses NeedScope to harness the power of emotion using a unique set of tools:

the consumer-brand relationship model links the layers of consumer needs and brand image at the heart of the marketing equation
the NeedScope psychological model summarises universal human emotions
our projective tools access and measure emotion qualitatively and quantitatively
our powerful analysis system is not only simple to use but has been developed to directly answer marketers’ questions

A global insight brand

NeedScope is a qualitative and quantitative market research system for understanding emotion throughout the marketing process.

Using a psychological framework and unique projective tools, NeedScope goes beyond the functional to uncover the emotional component central to successful marketing. NeedScope has helped clients in over 3,000 cases across 70 countries and in a wide range of sectors.