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AdEffect™ - advertising effectiveness
AdEffect helps clients evaluate their advertising campaign performance and optimise their media spend through effective measurement of multi-media activity.
Diagnosing effectiveness of advertising campaigns
AdEffect goes beyond evaluating strategic and creative elements to help diagnose the overall performance of the advertising campaign, including the impact of media.
Our expertise in marketing effectiveness measurement
AdEffect is a landmark accountability solution which enables effective measurement of multi-media marketing activity. It helps marketers who are looking to the synergistic effects of their multi-media campaigns to maximise the impact of their marketing communications spend.
AdEffect incorporates an evaluation of both creative and media performance - by revealing relationships between traditional campaign assessment indicators and an estimated level of exposure to each medium used in a campaign.
A global insight brand
As a market leader in this field, TNS has extensive experience in conducting studies worldwide. Since the 1980s, we have run thousands of studies, spanning all major industry sectors and various countries.
Which media will best deliver the improvement you need? AdEffect can answer the fundamental questions about communications achieving objectives, as measured by key brand metrics.
Specialist research expertise
Our global insight brands
This Brands is related to these Solutions ...
- AdEval™ – advertising evaluation
- BPO™ - brand equity research
- MCA™ – marketing communication effectiveness
- Conversion Model™ – commitment measurement
