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MCA™ – marketing communication effectiveness
The world's leading measure of consumer engagement, Market Contact Audit is the globally effective solution in integrated marketing and communications, measuring the contribution of marketing to sales.
Market Contact Audit (MCA) makes marketing accountable, a very hot topic for most of our clients. It quantifies how consumers experience brands holistically and audits the effectiveness and the cost efficiency of any brand’s marketing activation plan - for improved effectiveness and efficiency in marketing and communications in a given category/market.
Our expertise in marketing communications
TNS has recently formed a strategic alliance with Integration, developers of Market Contact Audit. We have rights to offer this solution to all our clients, all around the world.
TNS expertise ensures that Market Contact Audit provides marketers with a common currency to compare the clout and the cost-efficiency of the different communication channels (contacts).
A global insight brand
Since 1996, MCA has audited more than 7,000 brands among 244,500 consumers across 183 categories, 60 markets and 25 languages.
What do consumers really think? Market Contact Audit is a measure of consumer engagement with contacts beyond exposure.
