TNS Global website

Insightment™ - insight generation

Insightment is a proprietary insight generation toolkit which provides an in-depth understanding of consumer behaviour, needs and concerns, to transform observations into actionable insights.

Crafting insights from consumer learnings

Insightment delivers genuine consumer insights that can inspire business growth supported by observations of human behaviour.

It identifies and brings strategic opportunities to life through face-to-face consumer interaction, category immersion and input from industry experts.

To uncover fresh ideas that successfully address real consumer needs, you need genuine insights.

Our expertise in insight generation

We explore opportunities from a fresh perspective and use the insights to pave the way for strategically focused idea generation and concept development.

Combining real consumer immersion with trend information and qualitative data, Insightment generates observations based on conscious and subconscious perceptions, behaviours and needs.

Observations are then interpreted and transformed into actionable insights during an Insightment workshop, using a consistently creative approach and leading-edge techniques.

A global insight brand

At TNS, our qualitative experts have been listening to more people in more countries for longer than any other company, so we know the world of consumer better than anyone.

This experience, combined with our structure for writing insights and our disciplined workshop process, makes Insightment a uniquely valuable tool for consumer discovery.