MicroTest™ Nouveau – sales forecasting & launch optimisation

MicroTest Nouveau is a fully-integrated micro-modelling approach which offers detailed scenario planning to optimise a product launch or line extension.

The best guide to diagnosing market success or failure

MicroTest Nouveau provides more accurate sales volume estimates than traditional simulated test markets by considering the potential for a new product at micro level, consumer by consumer and purchase occasion by purchase occasion.

Its powerful diagnostics are analysed in the context of our global innovation database of over 60,000 records, to help clients identify the real winners and weed out the marginals.

Our expertise in sales forecasting

As an individual model, MicroTest Nouveau enables our clients to evaluate and optimise their marketing plans at a more granular level, which improves actionability.

MicroTest Nouveau takes account of the different ways consumers find out about new products (including Word of Mouth and the retail environment), to deliver forecasts that are relevant to the modern marketing environment.

It provides our clients with tighter targeting on key consumers – where they shop, which media and promotional vehicles to use to reach them – and better guidance for maximising return on innovation investment.

MicroTest Nouveau offers the most rounded view of a product’s likely fate in the grocery market.

A global insight brand

MicroTest Nouveau is being successfully used by many of the world’s leading FMCG companies. It can be applied globally to any packaged good category, whether for new product launches, line extensions or re-launches.