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Applying NeedScope to help clients
The NeedScope tools are used in different ways to add the emotive dimension to research at any stage of the brand marketing process;
Putting emotion at the heart of brand strategy development
Putting emotion at the heart of brand strategy development
- Market/consumer segmentation
- Brand/Product portfolio strategy
- Brand Architecture/Stretch
- Optimising brand positioning
Ensuring better innovation by including the emotive element
Ensuring better innovation by including the emotive element
- Identifying white space/unmet needs
- Exploration – generating ideas, concepts, opportunities etc
- Developing refining and evaluating concepts etc
Aligning all elements of the mix to build powerful brands
Aligning all elements of the mix to build powerful brands
- On Strategy Positioning Checks; communication, sponsorship, new concepts/products, design, packs
- Sensory evaluation
Ensuring ongoing measurement beyond the functional
Ensuring ongoing measurement beyond the functional
- Point-in-time measures and brand monitoring
- Brand positioning/image
- Competitive context
- Trends over time
NeedScope In Action
NeedScope has been used successfully in over 3,000 studies worldwide, reaching the full range of sectors and targets. Click here to view a range of NeedScope Case Studies.
NeedScope Video
NeedScope Downloads
- NeedScope Case Studies PDF (0.65 mb)
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