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Super Clinic™ - concept refinement

Super Clinic is a fast interactive workshop designed for improving and refining concepts that have shown some potential but need to be optimised.

Nurturing ideas to optimise concepts

Super Clinic is an interactive one-day workshop involving early adopters, creative and mainstream consumers to focus on problems highlighted during concept screening.

This mix of participants - combined with the client team’s close involvement - ensures than an idea can be made mainstream-ready with no loss of creative spark.

By using the right consumers in the right way, at the right time, stronger and more creative concepts can be developed in just one day.

Our expertise in concept refinement

Drawing on a real-time, iterative process, Super Clinic ensures that constructive consumer feedback on the concepts is incorporated at each stage.

Our hugely experienced facilitators take the concepts through a critical evaluation process with the consumers, based on the factors we know are vital for great innovation.

Super Clinic delivers stronger, strategically aligned concepts that are relevant, differentiating, exciting and ready for approval – and the market.

A global insight brand

We have successfully delivered Super Clinic to clients all over the world, helping them progress swiftly to the next phase of their innovation process with winning concepts.