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ValueManager™

price & product optimisation

ValueManager helps clients find an optimum combination of features for a product or service and simulate the impact of various alternative combinations on market share or acceptance.

TRI*M™

stakeholder management

How well are you managing your stakeholder relationships? TRI*M is the proven management information system that enables managers to continuously measure, manage and monitor relationships with relevant stakeholder groups, be it customers, employees, dealers or shareholders.

TNSInfo™

information and data delivery

Is your marketing information organised according to the needs of your business? TNSInfo is an online information analysis and reporting service that allows clients to store and organise marketing information in one place on the Internet, accessible anywhere, anytime.

Super Group™

ideation and concept development

Super Group is a co-creation process which brings together creative consumers, clients, category and design experts to generate ideas and turn the winning ideas into new concepts ready for immediate testing.

Super Clinic™

Super Clinic is a fast interactive workshop designed for improving and refining concepts that have shown some potential but need to be optimised.

Product eValuate

concept-product testing

Product eValuate is a concept-product test designed to assess how well a product fits with expectations set by its concept, and how it can be improved to optimise in-market performance.

NeedScope™

motivational research

Is your brand really tapping into consumers’ emotions? NeedScope helps marketers build more powerful brands by systematically integrating emotion into brand planning and new product development.

 

Launch eValuate™

sales forecasting & launch optimisation

Launch eValuate is a unique sales forecasting approach which offers detailed scenario planning to optimise a product launch or line extension.

Matrix™

opportunity identification

Matrix is a segmentation-based approach to understand the structure of a market in order to identify, size and prioritise opportunities for growth.

Insightment™

insight generation

Insightment is a proprietary insight generation toolkit which provides an in-depth understanding of consumer behaviour, needs and concerns, to transform observations into actionable insights.

FutureView™

identifies future shapers

Who are the consumers of the future driving the growth in your market? FutureView identifies the influential consumers and provides insights into how to reach and engage with them.

 

Concept eValuate™

concept screening

Concept eValuate is a simple, fast and cost-effective concept screening technique designed to identify and protect ideas that are likely to succeed.

Conversion Model™

Commitment measurement

How committed are your consumers to your brand? Conversion Model is a psychological model of consumer behaviour that enables clients to detect both threats and opportunities early.

 

BPO™

Brand equity research

Can you be sure you are building power in the market as well as in the mind of consumers? Brand Performance Optimisation (BPO) helps clients see how communications affect the brand-consumer relationship, rationally and emotionally, in order to optimise the media mix.