In the Brain Game, we look at the real drivers of human behaviour and how brands can learn from this work to develop strategies that build business.
The Commitment EconomyGaining share of minds and markets
Each year brands leave billions of dollars on the table, failing to achieve their full sales potential. Find out more
The language of emotion
Emotions may be universal, but the way we express them isn’t. Discover marketing’s most powerful metaphors.
Opinion Leader - Social policy needs more than behavioural economics
The insights of Behavioural Economics can seem like the answer to policymakers’ prayers.
In Focus - Behavioural economics: the complete picture?
Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics.
In Focus - Integrated attention planning
When it comes to capturing an audience’s attention, brands have more channels available than ever.
In Focus - Breaking the habit code
How habits are formed and the learnings for brands.
Opinion Leader - May I have your attention please?
What is attention and how does it actually work?
In Focus - Making memories
Understanding how memories are made and the impact for brands.
Opinion Leader - The secret life of the brain
A guide to heuristics and the system 1 and 2 brain.
In Focus - You can't always get what you want
Why consumers don’t act on their desires and what this means for brands.