In the Brain Game, we look at the real drivers of human behaviour and how brands can learn from this work to develop strategies that build business.
The Commitment EconomyGaining share of minds and markets
Each year brands leave billions of dollars on the table, failing to achieve their full sales potential. Find out more
Opinion Leader - Social policy needs more than behavioural economics
Behavioural economics insights can help break through the final barriers to behaviour change.
In Focus - Behavioural economics: the complete picture?
Behavioural economics is as much a debate as it is a conclusion; a collection of insights that has much to add to traditional thinking.
In Focus - Integrated attention planning
Any marketing strategy needs to work with the human brain rather than against it, if it is to be effective.
In Focus - Breaking the habit code
How habits are formed and the learnings for brands.
Opinion Leader - May I have your attention please?
What is attention and how does it actually work?
In Focus - Making memories
Understanding how memories are made and the impact for brands.
Opinion Leader - The secret life of the brain
A guide to heuristics and the system 1 and 2 brain.
In Focus - You can't always get what you want
Why consumers don’t act on their desires and what this means for brands.