Kantar Worldpanel predicts that, over the next decade, consumer product companies will be relying on new launches to deliver 75% of their growth.
Nowhere is this more true than in Asia Pacific, where Kantar TNS assesses more than 4,000 new products in any given year.
We know that innovation’s best chance of success comes when it taps into the tensions that consumers experience, where existing products fail to meet their needs. Identifying these unmet needs helps us to identify meaningful opportunities for brands – the areas where businesses can most profitably concentrate their innovation efforts.
Read about the six opportunities businesses should focus on that represent the most promising sweet spots on the innovation radar.