Between them, India and Indonesia account for one out of every five people alive on earth. With India’s economy predicted to grow 7.5 per cent in 2016 and Indonesia emerging from economic slowdown, they also represent some of its most attractive and important consumer markets.
However, the complexities of India and Indonesia have locked many international brands out of these opportunities. Could the popularity of eCommerce change the game in their favour? Only if they have the right cards up their sleeve – and know when to play them.
Discover more about the eCommerce Market in India and Indonesia:
- The characteristics positioning India and Indonesia on the eCommerce tipping point
- The challenges ahead for players already in the market, and those looking to enter
- The rural / urban landscape and what it means for eCommerce strategy
- How brands will need to redefine what eCommerce looks like in these markets