Published: 18/05/2017

The connected world has revolutionised the customer experience. Consumers are unpredictable, and will follow the path they want, not the path designed for them by brands. To keep up, brands need to advance from traditional ‘set-and-forget’ methods to more dynamic forms of journey mapping.

In this webcast, Stephane Sanchez, Regional Head of Customer Strategies in Asia Pacific explores how brands can ensure that they are driving a customer experience strategy that will deliver business impact.