Video is king in the Philippines
With a population of over 100 million and an economic growth of $1 trillion by 2030, the Philippines is becoming an attractive market for both local and global brands looking to connect with consumers. Alongside the economic boom, the Philippines is experiencing an increase of digitally savvy consumers in the population - leading to massive commerical opportunities for brands.
The findings of the annual Kantar TNS Connected Life study show that video content is key to connecting with Filipinos, who are some of the heaviest consumers of TV in the world, watching an average of three hours of traditional TV a day, but how can brands translate this passion for video into marketing campaigns that achieve cut-through?
Download the full report to find out more.