Today's consumers in Asia Pacific live an always on lifestyle - constantly connected throughout the day via mobile from the moment we wake.
In a fast moving, fragmented world, marketers are challenged with engaging their connected consumer in a way that will support business success.
Kantar TNS’s Connected Life provides the world’s most comprehensive view of the connected consumer, delivering essential guidance for the development of truly integrated marketing strategies.
In the video above, Kantar TNS’s Global Digital Director Jonathan Sinton explores the key trends from this year’s Connected Life study and the implications for marketers in Asia Pacific.
You may also be interested in Marketing that connects, our perspective on the five biggest opportunities to inform marketing strategy in our connected world.