Consumer brands have rushed into Myanmar since it threw open its market gates, eager to promote their products to this exciting new demographic, but unsure about a culture that has remained isolated from the world for so long.

In this feature, we unlock the key to Myanmar's consumer market through findings from Kantar TNS Myanmar MyLife, a study of 10,000 lives to uncover how companies should approach the complex tapestry of beliefs that underpins Burmese culture and society.

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