Foreign businesses began their journey in Myanmar in 2011 when the country opened up to the outside world. Since then, the landscape has presented an unpredictable but exciting opportunity for marketers.
In this report, with the increase use of mobile in Myanmar, Kantar TNS Myanmar Managing Director Jason Copland explores how brand can effectively engage with the people through mobile.
- 56% under the age of 29
- 10% of income spent on education
- 46% of SIM cards data activated