Published: 11/09/2018

Irene Joshy, social anthropologist and qualitative research expert at Kantar, illuminates the different truths that qualitative insights bring to the table when it comes to creating compelling stories, building irresistible brands and innovating effectively.

Keeping brands relevant          Great storytelling through brands   

new opportunities to grow brand

Brand narratives need to keep up with the times in order to create meaningful engagement with consumers. Illuminating the truths of the cultural context provides deeper insight into building an irresistible brand. To find out more, download the article here.