Driving powerful co-creation
In a rapidly changing digital environment, there are an ever-increasing number of channels where brands can have a presence. This has resulted in heavy demands on marketers to produce a huge amount of content, on an almost on-going basis.
To develop effective content brands need a fast evaluation of ideas and concepts in order to select and create winning campaigns. And what better way to do this than with consumers themselves.
In this webcast, Serena Jacob, Managing Director for Qualitative in Asia Pacific explores how brands can develop highly effective campaigns through engaging with creative 'pro-sumers'.