Published: 28/08/2017

Over the past decade we have seen the dominance of multinational brands in Asia weakening, as local players are winning the hearts of consumers. 

Local brands have an intimate understanding of their consumers’ behaviours, culture and evolving tastes. In an era where local pride and a wave of patriotic fervour is driving success of brands in Asia, this has never been more important. Leveraging underlying cultural truths enables brands to strengthen their relationships with consumers by creating relevant and authentic campaigns that engage audiences. 

In this webcast, we explore how brands can absorb and apply cultural learnings to create successful campaigns.