The world has many popular brands but only a select few have the magnetic power of irresistibility. Read more
Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. Read more
Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. Read more
Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics. Read more
Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them. Read more
Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Read more
Africa Life is an innovative barometer that tracks African trends. It’s a unique study Kantar TNS runs in 3 countries: Ivory Coast, Senegal & Cameroon.Read more ...