Mobile Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries, to develop recommendations on activating a business and marketing strategy via mobile.
Infographic - Devices and data: a global view
What we’re doing and how we’re doing it
Infographic - Showrooming
Can mobile curb the threat of showrooming?
In Focus – Blessing in disguise
Does mobile offer the key to combatting showrooming?
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Mobile is both curse and cure for retailers at risk from showroomers. TNS’s 2013 Mobile Life study reveals how high street retailers can turn browsers into buyers.
Mobile might seem like the enemy – opening up the retail environment to a potentially limitless range of competitors. However, the key for brands and retailers is to find ways to make buying in-store the convenient option.
Incidence of showrooming
Key insight report - More than a marketing channel
The response of CMOs worldwide to the challenges and opportunities that mobile represents.
Driving growth through mobile: about Mobile Life
Mobile Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries.
Opinion Leader – Winners & losers along the digital path to purchase
Brand owners need to take the right approach to ensure that their digital strategy doesn't distract from sales.