Mobile Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries, to develop recommendations on activating a business and marketing strategy via mobile.
Money goes mobileInfographic
Who is mobile banking? View infographic
Infographic - Devices and data: a global view
What we’re doing and how we’re doing it
Infographic - Showrooming
Can mobile curb the threat of showrooming?
In Focus – Blessing in disguise
Does mobile offer the key to combatting showrooming?
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TNS’s 2013 Mobile Life study reveals how high street retailers can turn browsers into buyers.
Mobile might seem like the enemy – opening up the retail environment to a potentially limitless range of competitors. However, the key for brands and retailers is to find ways to make buying in-store the convenient option.
Incidence of showrooming
Key insight report - More than a marketing channel
The response of CMOs worldwide to the challenges and opportunities that mobile represents.
Driving growth through mobile: about Mobile Life
Mobile Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries.
Opinion Leader – Winners & losers along the digital path to purchase
Brand owners need to take the right approach to ensure that their digital strategy doesn't distract from sales.