In many mobile-first markets, the web experience built around desktop PCs, browsers and search engines is not the norm. In parts of Asia and Africa, social platforms are how people access, experience and purchase through the web Read more
Car connectivity has the potential to enhance and deepen OEM relationships with their consumers. But only if the complex technology is easy to use and relevant to drivers’ lives. TNS offers some simple advice for manufacturers who want to take their customer relationships to the next level.Read more
Grocery shopping is the next big eCommerce growth story – but do brands have the right strategy to compete online? Read more
The relentless growth of social media, search and review data means sources of consumer insight are rapidly multiplying. View the infographic
The connected world has pushed touchpoints to the centre of the planning universe. From acting as brand builders to sources of insight, touchpoints represent the biggest challenges and opportunities facing marketers today. Find out more
Successful brands think beyond a siloed approach to touchpoints and portray a coherent, but tailored message and experience across the ones that matter most. View the infographic
What do effective social media campaigns look like? Marketers have become accustomed to measuring impressions, likes, retweets, shares as a measure of success. But what impact does this generate for brands in the long-term? Read more
Discover the challenges of building better brand experiences during the Touchpoint Revolution, and reveal how focusing on emotion can deliver coherent customer journeys no matter what form they take. Read our latest article
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