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How engaged are connected car owners? Our study reveals a huge opportunity for growth. Discover four opportunities to engage drivers.
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Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver?
People are becoming increasingly wary of the amount of information brands have on them, questioning how open they should be with their personal data.
How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world?
Concept eValuate is a suite of concept testing solutions that identifies new product ideas with the most potential to succeed in market and generate top-line business growth.
The connected world has pushed touchpoints to the centre of the planning universe.
We are thrilled to announce the appointment of Ivan Moroke as CEO, Kantar TNS, South Africa.
Ivan is passionate about strategic insight-led...
There’s a myth at the heart of most customer relationship management. It’s the myth that the way to create better customer relationships is to...
On 11 November 2017, a record number of shoppers spent a record amount during Alibaba’s juggernaut Singles Day shopping event. The 168.2 billion...
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