The Experience Advantage

Customer experience is everything these days. But are you exceeding or falling short of your customers’ expectations? Our new study CX+ shows you how to close the gap between your brand promise and customer experience.

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Latest insights

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Africa Life 2019

How can your brand create meaning which emotionally connects with consumers in Africa and fuels growth in a fast-changing region?
NEW

Spark the magic between brand and customer experience

When it comes to customer experience, many companies fail to create the magical moments that will light up your day – those moments that will help a brand stand out from the crowd.

When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be.