Market in focus: Mexico

Jorge Vargas, CEO of TNS Mexico, reveals how a national campaign against obesity is creating new challenges and opportunities for brands. Find out more

Auto Blog: Time to get serious about the customer journey

New digital techniques transform views of driver customer experience. Read the new blog post here

Marketers: the future is ready for you now

TNS proves that social and search data can accurately predict the results of brand tracker surveys months in advance. Read more

We are TNS

We provide actionable insights that help you make impactful decisions that drive growth. Find out more

The four personas of connected consumers

Meet the four personas of connected consumers. Your strategy depends on them. Discover them here

What does it take to make your brand a Hero?

We present the essential playbook for would-be Heroes. Find out here

The language of emotion

Emotions may be universal, but the way we express them isn’t. Discover marketing’s most powerful metaphors. Read more

Connected Life

Decision making in a connected world. Connected Life 2014 explores how technology is transforming the lives of consumers across the planet. Find out more
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Latest from Intelligence Applied

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The other side of the story

Want to tell a great brand story? You’ll need to learn how to listen first.
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The paradox of protocols

Running a global research programme? Here are the three principles of successful global protocols.

What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to.