Connected cars. Disconnected owners.

How engaged are connected car owners? Our study reveals a huge opportunity for growth. Discover four opportunities to engage drivers.

Find out more

Discover our latest thinking

Sign up to our newsletter to explore what makes people tick and how these insights can inform your decision-making

Subscribe

Latest Insights

From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping?
NEW

Building brand equity on social media: what brands can learn from YouTube

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people?

Less connected car cleverness, more real-world relevance please

Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver?