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How engaged are connected car owners? Our study reveals a huge opportunity for growth. Discover four opportunities to engage drivers.
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How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way?
Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping?
China’s automotive industry is moving fast. The relentless ambition and agility of domestic players along with state support will inspire and shape the future of the automotive industry.
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Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why.
Empowerment of customers...
The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Taking a step...
3rd May, 2018, London — Kantar, WPP’s data investment management division, today announced the launch of a new global analytics practice that unlocks...
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