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How engaged are connected car owners? Our study reveals a huge opportunity for growth. Discover four opportunities to engage drivers.
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People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people?
Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver?
People are becoming increasingly wary of the amount of information brands have on them, questioning how open they should be with their personal data.
Concept eValuate is a suite of concept testing solutions that identifies new product ideas with the most potential to succeed in market and generate top-line business growth.
The connected world has pushed touchpoints to the centre of the planning universe.
Last week, I debated for the affirmative that ‘the future is female’ at the lively International Women’s Day Great Debate in Sydney, hosted by the ...
As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer...
We are thrilled to announce the appointment of Ivan Moroke as CEO, Kantar TNS, South Africa.
Ivan is passionate about strategic insight-led...
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