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Opinion Leader - Happy shoppers spend more
If retailers and brands want shoppers to spend more, they need to focus first on making shoppers happy.
Making it easier for shoppers to find and buy what they want to buy is the key to unlocking category and brand growth. Find out more.
In Focus - Behavioural economics: the complete picture?
Behavioural economics is as much a debate as it is a conclusion; a collection of insights that has much to add to traditional thinking.
Find out more about our partnership with UNICEF
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We develop precise plans that identify growth opportunities