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How engaged are connected car owners? Our study reveals a huge opportunity for growth. Discover four opportunities to engage drivers.
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Marketers have often thought of trust as an outcome doing everything else right. But in a disruptive environment where there is a crisis of trust, it is important to have a proactive strategy to inspire trust.
The recipe for electric vehicle success has many ingredients. We serve up some interesting ideas and predictions about the car’s electric future.
How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way?
Together with Qualtrics, we help you put customers at the heart of your business to create lasting customer relationships that drive success.
Combining the world’s most comprehensive understanding of people with our advanced analytics toolkit, we unlock deep insights to fuel business growth.
Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why.
Empowerment of customers...
The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Taking a step...
3rd May, 2018, London — Kantar, WPP’s data investment management division, today announced the launch of a new global analytics practice that unlocks...
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