Trust in a connected world

From fake news to connected devices, chatbots and more, technology is shaping society but is it making us uncomfortable? Discover how brands can build and maintain trust in this rapidly-evolving world.

Find out more

Discover our latest thinking

Sign up to our newsletter to explore the various issues impacting brands, understand what makes people tick in different parts of the world, and how these insights can inform your decision-making.

Subscribe

Latest insights

NEW

When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be.

Mobility misses big time. Our view from the Paris motor show 2018

As congestion and seamless urban mobility have become even bigger issues lately, we were surprised at the lack of exciting developments in mobility innovation at this year’s Paris Motor Show.

Authentically disruptive: staying true, thinking differently

While not every brand can push the boundaries as far as Alibaba or Airbnb, opportunities exist for established brands to challenge norms and perceived wisdoms about their own brand or category.