The Experience Advantage

Customer experience is everything these days. But are you exceeding or falling short of your customers’ expectations? Our new study CX+ shows you how to close the gap between your brand promise and customer experience.

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Webinar | The emotional power of purpose in advertising

To truly benefit from the emotional power of purposeful positioning, brands need to think carefully about authenticity, making sure it aligns with their brand values. Watch our webinar now to find out more.

Africa Life 2019

How can your brand create meaning which emotionally connects with consumers in Africa and fuels growth in a fast-changing region?

When it comes to customer experience, the time for talk has passed

There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much meaningful action going on as there really should be.