Connected cars. Disconnected owners.

How engaged are connected car owners? Our study reveals a huge opportunity for growth. Discover four opportunities to engage drivers.

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Authentically disruptive: staying true, thinking differently

While not every brand can push the boundaries as far as Alibaba or Airbnb, opportunities exist for established brands to challenge norms and perceived wisdoms about their own brand or category.

Leaps of faith: inspiring trust in disruptive times

Marketers have often thought of trust as an outcome doing everything else right. But in a disruptive environment where there is a crisis of trust, it is important to have a proactive strategy to inspire trust.

The best electric vehicle recipe is fine dining, not fast food

The recipe for electric vehicle success has many ingredients. We serve up some interesting ideas and predictions about the car’s electric future.